Buy.com Recognizes Mercent as First Gold Certified Marketplace Integrator

SEATTLE, WA--(Marketwire - September 13, 2007) - Mercent, a provider of online marketing technology and services for retail merchants, and Buy.com, the Internet Superstore™, today announced that Mercent has been certified to provide end-to-end data integration on behalf of Buy.com Marketplace sellers. Mercent is the first company to achieve Gold Certification as a Buy.com Marketplace Platform Integrator.

"As a Buy.com Gold Certified Integrator, Mercent offers merchants access to a new and significant pool of consumer shoppers at Buy.com, one of the most recognized and respected online retail destinations," said Mercent CEO Eric Best. "We're pleased to include Buy.com among our shopping-cart enabled, pay-for-performance marketplace partners."

Mercent helps merchants optimize retailing performance by facilitating the exchange of product data between enterprise software systems and online marketing channels. At Buy.com, Mercent is certified to implement and manage all data feeds including product data, order processing and order status information. Mercent can introduce any merchant to the Buy.com marketplace as well as represent new merchants interested in quickly integrating their data feeds with Buy.com and reaching more online buyers.

"We're pleased to recognize Mercent as the first Gold Certified value-added service provider to the Buy.com Marketplace program," said Neel Grover, CEO and President of Buy.com. "Mercent brings a wealth of shopping feed marketing and merchandising experience to the partnership, which will directly benefit our shoppers and sellers."

With over 10 million customers and in excess of 6 million US visitors per month, Buy.com has been at the forefront of e-commerce for over 10 years. Buy.com's Marketplace program lets third party retailers sell their products through the Buy.com website and win visibility among some of the web's most affluent and influential shoppers. Sellers' products are fully integrated into the Buy.com site experience, including the site's different checkout options, so that customers have a seamless shopping experience and sellers capture awareness and sales.

Mercent delivers optimized product attributes and merchandising offers to consumers through online retail channels. Shopping feed data is more consistent with the merchant's e-commerce storefront, more accurate and timely due to automation, and more effective at converting online visitors into shoppers. Mercent acts as a proactive channel advisor to brand-conscious retail merchants, delivering differentiated shopping channel intelligence that increases online retail performance. To align its interests with customer success, Mercent offers both Mercent Retail software and Mercent Performance service through its pay-for-performance pricing model. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Celebrate Express, Levenger, and other leading retailers. In the first half of 2007, Mercent Performance customers exceeded 900 percent average return-on-ad-spend (ROAS).

Retail merchants can visit Booth #617 at Shop.org 2007 Annual Summit September 17 - 19 in Las Vegas, Nev., to learn more about Mercent Retail with TrueAttribute™ technology and Mercent Performance shopping feed optimization services.

Information regarding Mercent Retail, Mercent Performance, and the complete list of online marketing channels supported by Mercent is available at www.mercent.com

For more information or to schedule a demo, please contact 206 832 3900 or sales@mercent.com.

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news

About Buy.com

Buy.com is a leading e-commerce company with more than 10 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers over 2 million products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, digital music downloads, toys, bags, home and outdoor, baby and sporting goods. Buy.com, founded in June of 1997, is located in Aliso Viejo, California. Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) multi-category retailers such as Amazon.com and Wal-Mart and (ii) specialty retailers or manufacturers such as Best Buy, Circuit City, CompUSA, Barnes & Noble and Dell.