Elegant Illusions, Inc. Reports Aug 2007 Same Store and Company Wide Revenues

PACIFIC GROVE, CA--(Marketwire - September 18, 2007) - Elegant Illusions, Inc. (PINKSHEETS: EILL) announced today that same store revenues for Aug 2007 were approximately 9% up from Aug 2006. Company wide revenues were approximately 2% up from total revenues for Aug 2006.

The Company closed five stores during an approximate 12-month period representing 24% of all store locations. This is a very choppy market, and at best we can anticipate a gradual decline in the real economy that supports the other aspects of the economy, i.e. the middle and upper middle class spending. We have seen, when there is believable positive news, a surge in spending, hence our market contrary results for the month of August; 2% up Company Wide and 9% up in same store sales, with approximately 24% less locations than in 2006. This Company provides, what we believe, is the finest created gem jewelry, for people who can and are ready to purchase. We remain in position to ride the economic down turns and survive an extended drought of sales.

The store on Bourbon St., located in New Orleans, reopened for business in the beginning of December 2005 and is generating approximately 50% of pre-Katrina revenues. The Riverwalk location in New Orleans remains closed. The loss of sales from these stores continues to have a major impact on same store and Company wide revenues for the period. The Riverwalk location is not included in same store or Company wide sales from the previous year, however there is a continued loss of sales from a closed established store. The Company closed its Estero, Florida location as well as its Philadelphia location in early January 2007.

Company wide figures are based on the revenues of 21 stores in 2006 versus revenues of 17 stores in 2007.

Elegant Illusions, Inc. is engaged primarily in the created gem jewelry business with 17 specialty stores across the continental United States. The Company also has art galleries in Sarasota, Florida, Vail, Colorado and New Orleans.

This release includes certain forward-looking information. This forward-looking information involves certain risks and uncertainties which could cause actual results to differ materially from those discussed herein including, but not limited to, risks relating to changing economic conditions, competitive pressures and changes in expenses (such as changes in labor, rent and/or inventory purchase costs). Forward-looking information generally is information stated to be anticipated, expected or projected by the Company. We caution readers that any such forward-looking statements are based on our current expectations and beliefs but are not guarantees of future performance. Actual results could differ materially from those expressed or implied in the forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

Contact Information: Contact: James Cardinal Elegant Illusions, Inc. (831) 649-1814