AMHERST, N.Y., Sept. 25, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO), announced today that the Enlyten(tm) SportStrips(tm) will be available in Dick's Sporting Goods in Ohio and Kentucky. HealthSport recently announced a partnership with the retail giant, as the first in-store retailer to distribute the electrolyte replenishment product starting in select retail outlets in Western New York and Northwestern Pennsylvania. As the unique delivery system quickly gains attention across the country, Dick's has agreed to distribute the SportStrips in additional stores in Ohio and Kentucky, starting September 28th.
"Dick's has delivered good sales results since carrying the product in upstate New York and we'd like to see that momentum continue as they expand their distribution to Ohio and Kentucky," said Gary Thomas, Vice President of Sales for Enlyten, Inc. "Dick's is one of the leaders in the sporting goods retail industry and we are pleased that our product is being offered in their stores along side such high quality products for all sports and fitness enthusiasts. We believe that this partnership offers endless marketing opportunities to attract new customers, as we look to expand distribution on the Enlyten SportStrips to more markets across the country."
Enlyten SportStrips replace the electrolytes lost during vigorous workouts through a proprietary delivery system. This mode of absorption is very different from all electrolyte delivery predecessors. When placed between the cheek and gum, gastric absorption is bypassed, speeding higher levels of electrolytes directly into the bloodstream. Not only does it dramatically improve hydration on a cellular level, but it also helps athletes to avoid the problems caused by excessive fluid consumption which is often associated with sports drinks. Known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream, buccal absorption bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues.
Enlyten's commitment to educating athletes about the benefits of electrolyte replenishment and hydration continues to be a driving force in their marketing campaigns. Buffalo Bills starting quarterback JP Losman, NFL 2006 Defensive Player of the Year Jason Taylor of the Miami Dolphins, Buffalo Sabres All-Star Goalie Ryan Miller, Olympic Soccer Medalist Brandi Chastain, top U.S. marathon runner Peter Gilmore and Hall of Fame Quarterback, Jim Kelly have all joined the Enlyten team to promote the importance of hydration and replenishment. In March, Enlyten announced their first NFL sponsorship agreement with the Buffalo Bills.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.