AMHERST, N.Y., Oct. 4, 2007 (PRIME NEWSWIRE) -- The CNBC special program "The Business of Innovation" will profile HealthSport, Inc. (OTCBB:HSPO) and its new edible film electrolyte delivery product, Enlyten(tm) SportStrips(tm), that many pro and college sports teams have begun using as electrolyte replenishment for their athletes during training and competition. The segment, hosted by CNBC Sports Industry reporter and author Darrel Rovell, is scheduled to air Friday morning October 5th at 7:50am EST barring late-breaking news delays. CNBC plans to air the segment two more times on Friday, October 5th.
Rovell, author of the definitive study of sports drink giant Gatorade "First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon" (Amazon, 2005), profiles the new technology in interviews with Dan Kelly, President of HealthSport, Inc. and C.T. Moorman, M.D., Director of Duke Sports Medicine and Head Team Physician for Duke University Athletics. Dr. Moorman and other sports medicine experts at Duke Medicine have recognized the strip delivery technology as an important breakthrough in combating electrolyte imbalances in athletes during training and competition. Josh Reed, starting wide receiver for the Buffalo Bills, talks about how he uses the SportStrips before, during, and after training and games.
Enlyten(tm) SportStrips(tm) have garnered the attention of many professional and collegiate trainers, athletes and teams such as the Buffalo Bills, Miami Dolphins and Dallas Cowboys, as well as Michigan State, Notre Dame and Purdue, by offering an effective new alternative to traditional hydration products. With an innovative and unique delivery method through the soft tissue of the inner cheek and gum, the Enlyten SportStrips are absorbed faster and more efficiently by bypassing the digestive system. The electrolyte ingredients are absorbed directly into the blood stream avoiding efficacy loss prone to gastric absorption.
About Enlyten SportStrips
Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com) replace the electrolytes lost during vigorous workouts through a proprietary buccal mucosa delivery system, a mode of absorption through the soft tissue of the inner cheek known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream. By placing the thin strip between the cheek and gum, gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does this dramatically improve hydration on a cellular level, but it also helps athletes to avoid problems associated with sports drinks like excessive fluid and sugar consumption. Absorption through the buccal mucosa bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues. Recent tests have been conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten SportStrips deliver meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent developer, formulator, and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strip currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates into the development and manufacturing process of its edible film strips.
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