Merging Virtualization and Business Continuity


BOSTON, MA--(Marketwire - October 4, 2007) - A recent research report titled "Are You Protected? Virtualization and Business Continuity" was published by Aberdeen Group, a Harte-Hanks company (NYSE: HHS). This report revealed that about 50% of the surveyed organizations have virtualization deployed within their IT infrastructure to support their business continuity strategies.

The report shows that virtualization has a strong ongoing adoption rate, largely due to companies' need to cut costs through server consolidation and establish more flexible resources. About 77% of the 320 companies surveyed either have deployed or plan to evaluate some virtualization within environments. However, it was only a matter of time before a red flag was raised about how these new logical environments are going to be secured for high availability, disaster recovery, and business continuity. Bottom line, end users need to start thinking not only about using virtualization for high availability and disaster recovery but also, about how to protect their newly virtualized environments.

"Virtualization has been swiftly adopted by end users, particularly in the server realm and largely due to the business pressures to consolidate the number of servers occupying precious real estate space," says Ralph Rodriguez, Senior Vice President for Aberdeen Group.

This recent study of more than 300 respondents shows that 53% have deployed server virtualization while 24% have plans to adopt it within the 12 months. Thirty-eight percent (38%) use storage virtualization, with another 25% planning to deploy it within 12 months. "The next step for most of these virtualization adopters is to think about how to protect these newly virtualized environments with disaster recovery, high availability, and business continuity plans," explains Rodriguez.

To alleviate the challenge of business continuity with virtualized environments, Aberdeen believes that companies should give a deep consideration whether they want to adopt a targeted technology and implement a strategy that will enable them to take advantage of improving storage utilization rates, improving server utilization rates and, at the same time, minimize unplanned downtime, reduce business / financial risk of disaster and improve the high availability of their operations.

This benchmark report was underwritten by Sun Microsystems, Pillar Data Systems, SWsoft, Xiotech Corp and The NeverFail Group. For a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=4359

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
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Contact Information: Media Contact: Ralph Rodriguez Aberdeen Harte-Hanks (617) 854-5332 ralph.rodriguez@aberdeen.com