AMHERST, N.Y., Oct. 8, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO) announced today that it has signed a distribution agreement with Club Warehouse Sports Medical Supplies (CWSM) for sale of the new Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com) electrolyte replenishment product in Australia. CWSM is one of Australia's largest distributors of sports medical, rehabilitation and first aid products. This agreement, HealthSport's first international distribution agreement, lands on the heels of recent HealthSport domestic agreements with U.S. sporting goods retailers Sports Authority and Dick's Sporting Goods. It also represents the first time Australian athletes will be able to purchase and experience the performance benefits offered by the Enlyten SportStrips.
Enlyten SportStrips have gained the attention of many professional and collegiate athletes and teams in the U.S. by offering an effective new alternative to traditional hydration products. With its innovative and unique delivery method through the soft tissue of the inner cheek and gum and bypassing the digestive system, the Enlyten SportStrips are absorbed faster and more efficiently into the bloodstream. The first athletes outside the U.S. to use the product were the 2007 Champions League victors, Italy's AC Milan, whose star players used the product during Champions League Cup tournament play in which AC Milan emerged victorious last June.
CWSM provides sports medical and first aid products to some of Australia's top sporting clubs, leagues and medical centers. Their client roster includes a majority of the clubs in the Australian Football League, the Victorian Rugby League, the Melbourne Sports Medicine Center, and the Victorian Institute of Sport. CWSM is also the official supplier of the Australian Institute of Sport (AIS), Australia's primary national sports administration and advisory agency. The AIS is widely acknowledged in Australia and internationally as a world class organization for elite athlete development.
"This agreement with Club Warehouse Sports Medical marks an important transition for HealthSport into the international marketplace," said Gary Thomas, Enlyten, Inc.'s Vice President of Sales. "Club Warehouse supplies Australia's largest athletic organizations and will get our Enlyten SportStrips in the hands of trainers, athletes, doctors, and nutritionists in the same way that Medco did here in the U.S. which resulted in immediate sales growth for us among NFL and college teams. CWSM is a perfect entree for HealthSport into the international arena which we plan to expand into South Africa and finally Europe."
About Enlyten SportStrips
Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com) replace the electrolytes lost during vigorous workouts through a proprietary buccal mucosa delivery system, a mode of absorption through the soft tissue of the inner cheek known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream. By placing the thin strip between the cheek and gum, gastric absorption is bypassed, speeding higher levels of electrolytes directly into the bloodstream. Not only does this dramatically improve hydration on a cellular level, but it also helps athletes to avoid problems associated with sports drinks like excessive fluid and sugar consumption. Absorption through the buccal mucosa bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues. Recent tests have been conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab'') (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten SportStrips deliver meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent developer, formulator, and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strip currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates into the development and manufacturing process of its edible film strips.
About Club Warehouse Sports Medical
Club Warehouse Sports Medical (http://www.clubwarehouse.com.au/html/s01_home/home.asp) is one of Australia's largest suppliers of sports medical, rehabilitation, and first aid products to some of the country's premiere sporting clubs and leagues including the AFL, NRL, soccer, and the Victorian and Australian Institute of Sport.
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