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Norsk Tipping Boosts Lottery Sales With Cisco High-Definition Digital Signage Network
Cisco Digital Media System Delivers Timely Targeted Promotions for Norwegian National Lottery in Nearly 4,000 Retail Stores
| Source: Cisco Systems, Inc.
OSLO, NORWAY--(Marketwire - October 9, 2007) - Norsk Tipping AS, the state-owned national
lottery in Norway, has installed the Cisco (NASDAQ : CSCO ) Digital Media
System, a comprehensive digital signage solution for approximately 4,000
point-of-sale locations nationwide to deliver timely and targeted marketing
communications to customers. The new Cisco high-definition video solution
has contributed to reductions in the annual cost of printed marketing
material to retailers and is creating a solid foundation for in-store
advertising sales and interactive gaming.
The Cisco Digital Media System was rolled out to Norsk Tipping's nationwide
retail network in just six months, helping the company to be one of the
first to market in Norway with an in-store digital signage network. The new
solution helps Norsk Tipping offer interactive, multiplayer games to
counter the growing competitive threat from online gaming sites.
With hourly broadcasts, Norsk Tipping plans to deliver visually attractive,
dynamic and targeted advertising. It can broadcast up-to-date data, such as
jackpot information and current odds for Norsk Tipping's sports betting
service, in real-time over the network. Norsk Tipping also uses the Cisco
Digital Media System to segment its advertising, targeting its marketing
messages based on the retail outlet's focus. For example, Norsk Tipping can
target its marketing to different types of customers betting on specific
games at specific times of the day. This segmentation, combined with more
compelling in-store advertising, will help drive incremental sales for
Norsk Tipping.
The digital signage system is remotely managed from Norsk Tipping's
headquarters and requires no on-site technical support in the stores, which
significantly reduces operating costs.
"The Cisco Digital Media System helps us to deliver the right
communications, at the right time, to the right customer segments to
generate incremental sales," said Stein Onsrud, technology advisor at Norsk
Tipping. "The Cisco solution met all our requirements and distinguished
itself with its reliability. It also distributes digital media over our
existing Cisco IP network, which has the scalability and resiliency to
support our thousands of retail locations."
"Norsk Tipping is an excellent example of how the Cisco network can be the
platform to help retailers drive sales through more cost-effective and
compelling marketing and advertising," said Thomas Wyatt, general manager
of the Digital Media Systems business unit at Cisco. "With digital signage,
retailers can use targeted, eye-catching, high-definition content to
capture customer attention and change messages in real time as product
offerings or store conditions change. Retailers all over the world are
transforming their in-store customer experience using networked digital
signage."
Stein Onsrud added: "With its flexibility and scalability, the Cisco
Digital Media System is helping Norsk Tipping to strengthen its brand,
increase sales, make it more attractive for retailers to sell our products
and maintain customer confidence."
Norsk Tipping has deployed Cisco routing, switching and video products,
including Cisco Catalyst®6500 Series Switches with the Content Switching
Module and the Cisco Digital Media System (Digital Media Manager and
Digital Media Players). For more information about the Cisco Digital Media
System, go to www.cisco.com/go/dms.
About Norsk Tipping AS
Norsk Tipping is Norway's leading games company, wholly-owned by the
Norwegian state. The company's main objectives are to provide the Norwegian
people with responsible games and entertainment within social acceptable
conditions, and at the same time ensure a secure and long-term profit for
the beneficiary organizations.
The profit is divided equally between the sports and culture sectors. In a
transition period, a part of the profit is also allocated to the research
sector.
The company operates the games of chance, Lotto, Viking Lotto and Joker;
the games of skill, Tipping and Oddsen; and the scratch game Flax. In
addition, the company operates the TV game, Extra, on behalf of the
Norwegian Foundation for Health and Rehabilitation.
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