H&M GROUP SALES DEVELOPMENT IN SEPTEMBER


H&M GROUP SALES DEVELOPMENT IN SEPTEMBER

In the month of September 2007, sales in local currencies including VAT
increased by 25 per cent compared to September previous year.
Sales increase per month in per cent excluding currency rate changes:

           2003/04 2004/05 2005/06 2006/07
December   11      13      14(4)   16(5)
January    14      5       15(5)   16(5)
February   13      6       11(2)   15(5)
March      7       20      0(-8)   29(17)
April      13      15      9(1)    21(8)
May        7       18      13(5)   10(-2)
June       15      18      9(1)    17(5)
July       14      12      11(2)   14(2)
August     15      17      15(5)   11(-1)
September  10      7       9(0)    25(12)
October    9       10      12(3)    
November   24      11      11(2)    
Whole year 12      13      11(2)    


The figure in parenthesis represents the sales development in comparable stores.
A store is comparable if it has been open and has had an unchanged sales area
for at least a financial year. H&M's financial year extends from 1 December to
30 November.

The number of stores amounted to 1,452 on 30 September 2007 versus 1,300 on 30
September 2006.

Sales development in the month of October will be published on 15 November 2007
at 8.00 CET.
Rolf Eriksen, Managing Director




Contact person:
Nils Vinge, Head of Investor Relations	+46-8-796 5250

Press pictures and background information for editorial use can be down loaded
from www.hm.com

_________________________________________________________________ 
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the Stockholm Stock Exchange. Today there are around 1,400 H&M stores
in 28 countries. H&M has more than 60,000 employees and achieved sales including
VAT in 2006 of SEK 80,081 million. H&M has a wide product range that is divided
into a number of different concepts for women, men, teenagers, children and
cosmetics. The company's clothing collections are created by its own designers,
pattern makers and buyers. For further information visit www.hm.com.

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