Stora Enso Digital Solutions N.V.
Duwijckstraat 17
2500 Lier, BELGIUM
Tel. +32 3 443 1550
Fax +32 3 443 1555
PRESS RELEASE
16 October 2007
CDA Datenträger, Brooks Automation, UPM Raflatac RFID business and Stora Enso Digital Solutions
RFID-DVD Alliance
Today CDA, Brooks Automation, UPM Raflatac RFID business and Stora Enso Digital Solutions announced an alliance for optical data carriers featuring an integrated RFID tag. While the CDs and DVDs from CDA come with a uniquely identifiable UPM Raflatac 13.56 MHz tag, the other two parties are able to bring the solution to its completion. Brooks manufactures ISO15693 and HF EPC Gen 2-compliant RFID readers and integrates them into end users' processes. Stora Enso Digital Solutions offers digitally printed and personalized DBS Discbox Slider CD boxes which are made from 100% premium carton board and feature various economical and ecological benefits.
The alliance's proposal is an optical disc with an EPC-compliant serial number, data storage capacities and personalized packaging at item level. The alliance emphasizes its flexibility to address the market with all possible lot sizes, starting with 500 units, with the availability of easy-to-integrate RFID reader infrastructure. Pricing per RFID disc varies from EUR 4 for high-end finish and customized shaping to EUR 2.30 for a standard optical data carrier with an embedded UPM Raflatac transponder.
This solution opens the road to new applications in anti-counterfeiting, inventory logistics, and it is already in the field as a ticketing solution. The Ford Rally Team hosts its VIP customers with a DVD containing team information, sponsor trailers and video clips. The chip included in the DVD is used to give access to the VIP areas.
Event organizers, sports clubs or advertising companies for example are now able to distribute media contents on the ticket itself. The end user will benefit from this innovation by receiving information about cross-selling initiatives, team information, bonus music tracks, games, movies and sponsor trailers, to name only a few possibilities. Disc and packaging can be personalized, even displaying the buyers themselves. With this feature, the RFID disc might even become a collector's item.
For further information:
Stora Enso Digital Solutions N.V.
Pekka Tommola, Managing Director
Tel. +32 3 443 15 52
