International Pop Artist Heather Schmid, Chooses Keith Garde as Talent Manager

BOSTON, MA--(Marketwire - October 25, 2007) - International pop artist Heather Schmid, an exploding new star building a commanding presence in China, Pakistan's proclaimed "Ambassador of Peace" and Goddess Inc. spokesperson, has selected Keith Garde of Paid, Inc. celebrity services (OTCBB: PAYD) as her talent manager to manage her career worldwide. Heather has performed as a singer, model and pop dance artist on some of the greatest stages throughout the world. She is becoming a sensation in Asia, with a hit song on Chinese national radio, features on MTV China and Hunan TV, performances for a televised audience of more than 200 million at the behest of the Chinese government, an engagement as the host for a series on CCTV and singing at special performances for the president of Pakistan.

Heather has captured the attention of the most prominent government and business officials in Asia as well as endeared herself to millions of fans, simply by sharing her music and her heart with them. As the spokesperson for Goddess Inc., Heather is committed to utilizing music and pop culture to build bridges between East and West and to contribute to major charity campaigns to significantly better the lives of the local people in the areas where she performs.

Recognizing that humankind's feminine side promotes nurturing, caring influences, and that women's talents need to be valued more in society, Heather's music and dance encourages and celebrates femininity. In effect, Heather's musical talent and her affiliation with Goddess Inc. create a platform to release the "goddess within"™ each person to be a positive, nurturing influence in the lives of others.

Dr. Rafay Mehdi, Harvard University faculty member, branding specialist and founder of Goddess Inc. said, "Keith has tremendous experience in the music industry and we knew we had connected with the right person to serve as Heather's talent manager when he instantly understood the 'goddess within' concept and shared his insight on how we can build bridges between East and West, both in the arts and business, while serving as a positive role model for young people, particularly young women, throughout the world."

Heather is now touring internationally to support her new album "The Goddess Within"™ that was co-produced by Rich Balmer, a Grammy-nominee who has produced recent hit albums with Kelly Clarkson, Beyonce, Kanye West and many more.

Heather's mantra is to "perform where no other pop star has ever been before." Adhering to her words, Heather goes into areas that most artists ignore to bring her music directly to the people -- and the response has been overwhelming. She is the only international recording artist to perform at the foothills of the magnificent Lushan Mountains in China before a sold out audience of over 10,000 and a television audience of more than 200 million Chinese. CCTV televised the concert, plus a 30-minute episode of "Travelogue" covering her performance and the beautiful vistas of the JangXi province. Heather recently recorded a new version of the Chinese classic "Mo Li Hua" which she performed to a sold out crowd as the finale of the Chinese Tourism Festival and as the highlight of two press conferences coordinated by Chinese officials. National political leaders are already planning events for Heather's return to China in the coming months and major business leaders have approached Heather regarding co-branding opportunities.

Reaching out to Pakistan after the earthquake that struck this past year, Heather was the first American artist to perform there. Declaring to the 25,000 concertgoers and millions of television viewers "After 9/11 you were with us and now I am here with you," she empathized with their plight and donated 100% of the concert proceeds to earthquake victims. Within hours, Pakistan President Pervez Musharraf called and invited her to perform at a government-sponsored event and headlines across Pakistan proclaimed her an "Ambassador of Peace."

In a few short hours on stage in China and Pakistan, Heather accomplished what years of diplomacy are still struggling to do -- create a bond of mutual respect and admiration between East and West.

"Heather is a breath of fresh air in the music industry, an incredible spirit," said Keith Garde. "She is a true pleasure to work with and we are looking forward to working with government and entertainment executives worldwide to stage events that recognize and amplify the essence of 'the goddess within' and serve as a positive influence to people everywhere. Heather's remarkable and growing status in China and other parts of Asia is the result of her altruistic efforts there and it opens up a world of opportunities for her and potential business partners."

Further information about Heather and Goddess Inc. is available at www.HeatherSchmid.com

About Goddess Inc.:

Goddess Inc. is a synopsis of some of America's most successful exports: pop culture, pop rock music, beauty, charity, co-branding and merchandising. The goal of Goddess Inc. is to utilize music and pop culture to build bridges between East and West and to fund major charity campaigns to significantly better the lives of the local people. The goal is to bring a "Goddess Culture" to the international market: Music with meaning -- Goodness from a goddess.

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.'s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward-Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.

EDITORS NOTE: Photos are available upon request by contacting Julie Shepherd, +1 815 479 1833, Julie@paid.com

Contact Information: CONTACT: For Paid, Inc.: Julie Shepherd Accentuate PR +1-815-479-1833