BRIO in License Agreement with Disney

BRIO in License Agreement with Disney

BRIO has signed a 3 year license agreement with The Walt Disney Company Limited
to make wooden railway sets and wooden preschool products that match Disney's
top rated pedagogic “Playhouse Disney” programs (currently showing on European
TV). The agreement involves Mickey Mouse Club House with well-known characters
such as Donald Duck, Mickey Mouse, Minnie Mouse etc and My Friends Tigger &
Pooh. 

“A significant share of the global toy market is licensed products within well
known toy assortments. BRIO is a leading manufacturer of wooden toys, which is
why it is exciting for us to strengthen our portfolio with a European license
agreement with Disney. We look forward to the new collaboration where we can
combine the strength of the BRIO brand and our distribution channels within
Europe, with the strengths of Disney as a commercial partner.” says BRIO's CEO
Thomas Bräutigam.

BRIO's product development is now in process and the products will be launched
at the trade fair in Nürnberg in February 2008 and be out in the Autumn of 2008
until 2010. The agreement includes sales in Europe, Russia and former Soviet
republics, Israel, Turkey, Africa and the Middle East.

Malmö on the 29th of October, 2007

BRIO AB (publ)


For more information, please contact:
Thomas Bräutigam, BRIO's CEO, phone: +46-479-194 07

BRIO is a Swedish company that designs and sells toys, prams and children's
furniture. 
The company was founded in 1884 and is today an international group linked with
the BRIO, ALGA, SIMO and Carena brands. The BRIO Group also includes Scanditoy,
an extensive distributor of toys in the Nordic countries. BRIO has over 350
employees, is represented in some 60 countries and its shares have been quoted
on the Stockholm Stock Exchange's O List since 1985. www.brio.net