Contact Information: For more information, contact: Annie Gladue Jedemi Communications for ORBID Corporation 415-302-8990
ORBID Corporation Unveils Secure Product Protection Suite
Offers Advanced Product Authentication and Tracking Capabilities, and Profit Protection Assistance for Manufacturers of Medical Devices and Luxury Goods
| Source: ORBID Corporation
SAN FRANCISCO, CA--(Marketwire - October 30, 2007) - ORBID Corporation, Inc., the leading
provider of fingerprint/Unique Identity (UID) solutions for
cost-effectively and securely ensuring the authenticity and integrity of
products, today unveiled their Secure Product Protection Suite. This
comprehensive solution was created to help manufacturers address a myriad
of challenges that include identifying counterfeits, identifying/stopping
diversion and fraud (replacement, repair, return and warranty), and
ensuring government regulatory compliance.
ORBID Secure Product Protection Suite (SPPS) currently covers three key
areas: Risk Awareness, Authentication and Track & Trace. ORBID 2DMI (2
Dimensional Marker Identification), a patented marker solution, is the
cornerstone. It utilizes chaos principles to encrypt data (i.e. serial
number, production date, customer ID) into unique serialized
two-dimensional marks that can be sized (as small as 10 microns) and
applied overtly or covertly on almost any surface (rough, uneven, sticky),
using common production techniques.
"An ongoing challenge faced by manufacturers is dealing with the types of
activities that can devastate profits, such as counterfeit, grey market,
and fraudulent returns," said Tracy Currie, president and CEO of ORBID
Corporation. "We decided that to best combat this, we needed to provide
manufacturers with a very cost-effective suite of products and services
that can be rapidly and seamlessly integrated with their current
manufacturing and business processes."
ORBID Secure Product Protection Suite
Initially, there will be three components to the Secure Product Protection
Suite.
1. Risk Awareness is handled by ORBID's seasoned team of experts.
Working closely with the brand owner, ORBID's team will assess immediate
and longer-term threats to the brand or family of brands. ORBID will
recommend solutions that are quickly deployable, taking into account the
realities and limitations of in-place manufacturing and distribution
infrastructure and processes.
2. Authentication is provided by ORBID 2DMI, a software application that
enables the two-dimensional (encrypted) marking of products to providing
unique identification for both overt and covert purposes on any type of
surface.
3. For the Track & Trace component, ORBID has teamed up with Verify
Brand, a leading provider of Web-based product security solutions. With
their web-based product authentication, track and trace solution, Verify
Brand can dramatically increase the detection and deterrence of
unauthorized activity in real time and significantly increase brand owner's
visibility into a supply chain.
Moving forward, ORBID plans to continue to add complementary products and
services to the SPPS. Future additions to the suite will include a Monitor
& Enforce component.
"ORBID has its finger on the pulse when it comes to the type of
profit-eating and regulatory problems being faced by manufacturers of
medical devices, luxury goods and other types of products," said Kevin
Erdman, president of Verify Brand. "We've teamed up with ORBID so that our
Web-based, product security system can be a part of a well-defined and
comprehensive solution that companies can implement today and maintain for
ongoing future protection."
The ORBID Secure Product Protection Suite is available immediately. More
information is available at http://www.orbidcorp.com/spps.php.
About ORBID Corporation:
ORBID Corporation is the leading provider of fingerprint/Unique Identity
(UID) solutions for cost-effectively and securely guaranteeing the
authenticity and integrity of products. ORBID's unique 2DMI
(two-dimensional) mark can be applied overtly or covertly on almost any
surface (rough, uneven, tiny) using common production techniques, and read
with everyday technology. A growing list of companies have adopted ORBID
UID solutions for handling their anti-counterfeiting, brand protection,
diversion control, return fraud, regulatory compliance, and inventory
control needs. ORBID Corporation is a U.S.-based company headquartered in
San Francisco, California, with an office in Shannon, Ireland. More
information is available at www.orbidcorp.com.