Classic Dessert Gets Makeover: Marble Slab Creamery Introduces Pumpkin Ice Cream Pie for the Holiday Season
Ice Cream Pie Provides Customers With a New Twist to Traditional Thanksgiving Dessert
| Source: Marble Slab Creamery
ATLANTA, GA--(Marketwire - November 13, 2007) - Marble Slab Creamery, innovator of the frozen
slab concept and known for providing customers with the highest quality,
super-premium, homemade ice cream, announced today the introduction of its
Pumpkin Ice Cream Pie for the Thanksgiving holiday. The seasonal offering
comes on the heels of the company's first time offering of pre-packed pints
and quarts, which provides customers with a convenient way to enjoy
premium, homemade ice cream in the comfort of their home.
"This holiday season, we want to offer a unique way for people to spice up
their holiday dessert menus. Our Pumpkin Ice Cream Pie provides a novel way
to enjoy the traditional holiday dessert," commented Jenn Johnston, senior
vice president of QSR brand marketing for NexCen Franchise Management,
parent company of Marble Slab Creamery. "Our newly expanded line of
take-home ice cream treats makes it even more convenient for people to
liven up their holiday meals and enjoy decadent desserts in the comfort of
their homes, especially during the busy holiday season."
Each Pie is made fresh daily with homemade pumpkin ice cream in a graham
cracker crust topped with freshly made whipped cream and a sprinkle of
cinnamon. Marble Slab Creamery will offer the Pumpkin Ice Cream Pie at the
suggested retail price of $16.95 through the holiday season.
Additionally, gift cards are available this season at Marble Slab
Creameries for the ice cream lovers on holiday shopping lists.
For more information on Marble Slab Creamery, please visit
www.marbleslab.com.
About Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery currently owns more than 375 locations worldwide,
including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the
United Arab Emirates. It is dedicated to providing its customers with the
freshest ingredients available, with product offerings such as hand-rolled
freshly baked waffle cones in a variety of flavors, and numerous "mixins,"
including fresh fruits, fine nuts, sweet candy, and cookies. In 2007,
Marble Slab was acquired by NexCen Brands, Inc. (NASDAQ : NEXC ), a public
brand acquisition and management company that focuses on three verticals:
retail franchising, consumer branded products, and quick service restaurant
("QSR") franchising.
About NexCen Brands, Inc. (http://www.nexcenbrands.com)
NexCen Brands, Inc. is the premier 21st century vertically integrated
global brand acquisition and management company focused on assembling a
diversified portfolio of intellectual property-centric companies operating
in the consumer branded products and franchise industries. The Company
owns, licenses, franchises and markets a growing portfolio of consumer and
franchise brands including The Athlete's Foot®, Bill Blass®,
MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, and
Pretzelmaker® and Waverly®. The Company licenses and franchises its
brands to a network of leading retailers, manufacturers and franchisees
that includes every major segment of retail distribution from the luxury
market to the mass market in the U.S. and in over 50 countries around the
world, and consists of more than 1,500 franchised stores. NexCen, through
its information technology, franchisee support systems and advertising,
marketing and public relations team, markets its brands to continually
drive greater consumer awareness and brand equity for each of its brands.
NexCen touches nearly every aspect of a consumer's lifestyle from the food
they eat to the furnishings in their homes and the clothes and footwear
they purchase.