USC Football Coach PETE CARROLL Recruits Paid Inc. Celebrity Services to Manage Online Presence

LOS ANGELES, CA and WORCHESTER, MA--(Marketwire - November 14, 2007) - University of Southern California Head Football Coach PETE CARROLL, regarded as one of the top NCAA coaches in the nation, has selected Paid, Inc. celebrity services (OTCBB: PAYD) to take over design and management of merchandising and his online presence and branding, including his personal web site, www.PeteCarroll.com and content.

"We've set out to do things better than they've ever been done before, and Paid is going to take our web site there," said PETE CARROLL.

The revamped www.PeteCarroll.com web site is now live. As part of the site's overhaul, it has joined with the former USCRIPSIT.com to offer an exclusive window into the Trojan football program, complete with an hour-by-hour blog and behind-the-scenes photos and stories. Tailored for the football fans who want to immerse themselves in all aspects of USC Football, this section will continue to include insightful articles on motivation and coaching, slide shows, and one-on-one interviews with players and coaches.

An additional highlight on the site is "Pete TV" -- web-based video content of from-the-field reports and great football moments not available anywhere else. These videos have never aired on television and provide a unique perspective that until now has been reserved for college football coaches and their players. Coach PETE CARROLL and Paid are also currently developing an official line of PETE CARROLL branded merchandise that will soon be available via PeteCarroll.com.

"We intend to break new ground in the collegiate sports arena with the programs we're designing with COACH CARROLL," Keith Garde, President of Paid celebrity services said. "As one of college football's greatest coaches, PETE CARROLL has a history of doing what is best, rather than what is easiest, so we're excited that he has chosen us to create what we believe will be the gold standard in college football online presence. By leveraging his strengths and our extensive experience in the area of sports memorabilia, online presence and branding we plan to deliver stellar interactive programs, content and merchandise that fans are absolutely going to love."

CARROLL has produced two national championships, three Heisman Trophy winners and has attracted extensive positive nationwide exposure for the USC football program during his seven-year tenure at USC. Other accomplishments include two BCS Championship Game appearances and a record five consecutive BCS bowl appearances; five Associated Press Top-4 finishes; a record five consecutive years as Pac-10 Champions; and a national-record 33 consecutive weeks as AP's No. 1-ranked team.

The high-energy, positive-thinking CARROLL, known for his charisma and enthusiasm on and off the field, is credited with restoring team spirit and national glory to the Trojan football program, which has consistently finished as Pac-10 conference champions under his direction. During his tenure, USC has broken its average home attendance record four times in a row. Citing CARROLL as the primary reason, ESPN.com named USC its #1 team of the decade for the period between 1996 and 2006. His influence on the college football landscape was also named one of the biggest developments over the past decade in ESPN the Magazine. His numerous honors include National Quarterback Club College Coach of the Year, Home Depot Coach of the Year, Maxwell Club College Coach of the Year, ESPN.com National Coach of the Year, Pigskin Club of Washington DC Coach of the Year, All-American Football Foundation Frank Leahy Co-Coach of the Year, and Pac-10 Coach of the Year.

Not all of CARROLL's honors have come from the world of sports, however. In 2003, he helped develop "A Better L.A.," a non-profit group consisting of a consortium of local agencies and organizations working to reduce gang violence by empowering change in individuals and communities, which will be featured prominently and promoted on his new web site. For his efforts in starting and supporting the group, CARROLL has received the Courageous Leadership Award from Women against Gun Violence in 2005 and was named a Cedars-Sinai Sports Spectacular Honoree.

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc e-commerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.'s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward-Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.

Contact Information: CONTACTS: For Paid, Inc.: Julie Shepherd Accentuate PR +1 815 479 1833