Logica Holdings Signs Hockey Star as Ambassador for 'Anne's Diary'

Cassie Campbell Supports New Standards in Online Safety for Young Girls


TORONTO, Nov. 15, 2007 (PRIME NEWSWIRE) -- Through an exclusive licensing agreement with Anne's Diary, Inc., Anne's World, a subsidiary of Logica Holdings, Inc. (OTCBB:LGHL) is excited to partner with Cassie Campbell, Olympic gold medalist and recent inductee into the Canadian Sports Hall of Fame, as spokesperson for the launch of www.annesdiary.com, the world's first secure social networking site for girls.

Inspired by the beloved Anne of Green Gables stories, annesdiary.com, a subscription-based service, will offer its members (girls in grades 1 through 8) a safe and secure environment in which to keep a private on-line diary and chat with their peers around the world. Designed to serve as both an entertaining and educational site that encourages its members to explore their creativity, annesdiary.com will also offer an increased level of security thanks to groundbreaking biometric technology from their partners Fujitsu, 123ID and Novell.

"I'm honoured to have been asked to help launch such an amazing program. In addition to supporting the website's mandate to inspire young girls and their creativity, I was excited by the new technology presented by Anne's Diary. Creating safe environments for children is always a priority and with Anne's Diary, this technology is able to address that issue on the Web and hopefully improve on-line safety standards for children in the future," said Ms. Campbell.

Incorporating the latest in fingerprint authentication, annesdiary.com presents a unique level of security unparalleled on the internet today. In fact, it is this cutting-edge secure authentication and verification system that serves as the backbone of annesdiary.com. "We're thrilled to be bringing this cutting-edge technology to the marketplace and most importantly, to parents around the world," says Emily Want, CEO of Anne's World.

In conjunction with the unveiling of annesdiary.com, a formal writing competition entitled "Reach for your Goals" will be launched Monday, November 19th. The contest invites young girls to submit a story that best describes what inspires them and what their hopes are for the future. Entries can be submitted via the website.

ABOUT ANNE'S DIARY (www.annesdiary.com)

Through a licensing agreement with Anne's World, annesdiary.com is the world's first secure social networking site for children. Protected by leading-edge biometric technology in the form of a fingerprint reader, Anne's Diary is an interactive world in which young people inspired by the stories of Anne of Green Gables are encouraged to explore their own creativity. In partnership with Fujitsu Limited, Novell Technologies and 123ID, Anne's Diary is setting new standards in online safety for children. For additional information, please visit http://www.annesdiary.com/

ABOUT LOGICA HOLDINGS, INC. (www.logicaholdings.com)

Logica Holdings, Inc. is a company whose primary focus is in the e-commerce and information technology sectors. The current configuration of held companies reflects a common theme: the growing global market for social networking and downloadable entertainment content. This is the essential idea behind the entities that are currently part of Logica Holdings, which include Plays On the Net, Anne's World and Curtain Rising.

The Logica Holdings, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4331

Safe Harbor Statement

This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for annesdiary.com's markets and the demand for its products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statement. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The company assumes no duty to update its forward-looking statements.



            

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