Poggenpohl plans to substantially increase the number of Group-owned stores

Nobia has decided to increase its establishment of Group-owned
Poggenpohl stores. Over the next four years, there are plans to open
between 40 and 60 owned stores in large cities, primarily in Europe
and the US.

Poggenpohl has developed its customer offering and store concept
during the past three years. The company's most recent design
partnership with Porsche Design and the launch of the new kitchen was
well received, while the number of Group-owned stores has risen, and
now totals 27.  In addition, sales are conducted through more than
450 dealers."With its clear concept, Poggenpohl is well positioned for continued
growth. It is time to further raise our sales rate and we will also
achieve this through Group-owned stores," said President and CEO
Fredrik Cappelen today at Nobia's Capital Markets Day in Stockholm.

The Capital Markets Day also included an account of the current store
expansion in the UK and France, as well as the planned openings in
Spain next year.

Nobia's assessment of the market development to date:
* The UK kitchen market remains stable.
* Demand in the Nordic region continues to be favourable, but with a
  slight weakening in the new-build segment (excluding Sweden).
* The Continental European markets have generally had a stable
  development in demand, but with a weakening in Germany and the
  Netherlands.

Nobia also emphasised that the kitchen market in Europe is becoming
increasingly harmonised, creating further opportunities to coordinate
customer offerings and thereby generate a more efficient supply of
goods. The ongoing work to reduce product costs continues.

The day was concluded with an outline of the changed direction of
Nobia's German business units, whereby focus has shifted towards
retail chains, and the joint venture established with Dutch company
DeMandemakers Groep, DMG, under the name Culinoma. In a short space
of time, Culinoma has captured a leading position in the kitchen
retail trade in Germany, with retail sales of EUR 180 million.

Material from the Capital Markets Day will be available at Nobia's
website, www.nobia.com.


For further information, please contact:
Fredrik Cappelen, CEO and President
Jan Johansson, CFO
Ingrid Yllmark, Director Communications and IR
Tel: +46 8 440 16 00 or +46 (0)708 65 59 00

Nobia AB
28 November 2007



As the leading kitchen company in Europe, Nobia is championing the
consolidation of the European kitchen industry. Nobia creates
profitable growth by enhancing efficiency and making acquisitions.
The Nobia Group works with more than 20 strong brands in many
European countries. Sales are mainly generated through specialised
kitchen studios, both wholly owned and franchised. The Group has
about 8,000 employees and net sales of approximately SEK 16 billion.
Nobia is listed on the OMX Nordic Exchange in Stockholm. More
information is available at www.nobia.com.

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