Execute Sports' Sugar Sand Jet Boat Division Receives Orders for 114 boats


TORRANCE, Calif., Dec. 14, 2007 (PRIME NEWSWIRE) -- Execute Sports Inc. ("Execute") (OTCBB:EXCS), a company engaged in the design, manufacturing and sale of water sports products, today announced that its marketing agent, Challenger Powerboats Inc., has received orders for Execute's Sugar Sand line of boats totaling 114 boats or $2.4 million.

The orders were generated as a result of a dealer meeting organized by Challenger, which is an annual event, during which boat manufacturers display their new models to dealers and, normally, generate approximately 30 to 35 percent of annual sales. Sugar Sand boats, as well as Challenger's performance series line and tow boat line, were demonstrated during the two day event.

Geno Apicella, CEO of Execute Sports, said, "Challenger's dealer show was successful in generating an aggregate 430 orders for Sugar Sand, Gekko and Challenger boats. We are expecting increased demand for the Sugar Sand line as its dealers market their inventories at winter boat shows around the country and need to restock for the 2008 boating season. We are very encouraged by the dealer reception. Our marketing partner, Challenger, intends to expand its distribution in Europe, Central and South America and Asia over the coming months."

Execute's Sugar Sand line of jet driven boats use the same propulsion techniques as jet fighters. The boats range from the 14 foot Sting model to the 23 foot Oasis model, and are all designed for extreme water sports, speed or just leisure cruising. The boats can be used in shallow waterways and are highly maneuverable, bringing their sports capabilities to the extreme. In addition to the Sting and the Oasis, Execute's Sugar Sand line of boats also includes the Tango Xtreme and the Tango Super Sport (both 16.5 feet), the Mirage and Mirage Fun and Fish (both 18 feet), and the Calais (19.5 feet).

About Execute Sports, Inc.

Based in Torrance, California, Execute Sports, Inc. designs, develops, and manufactures water sports products including wetsuits, vests, and rash guards for the action sports industry and water-jet powered boats. The Company's brands include Execute Wetsuits, Vests, Accessories and Wakeskates for action sports and Sugar Sand water-jet boats. For more information, go to http://www.executesports.com and www.sugarsand.com. Execute branded products can be found online at retailers such as The Sports Authority, Dick's, Sport Chalet and Amazon.com. For a full listing of on-line retailers, please visit the company website at http://www.executesports.com.

Additional company information, press releases and general commentary can be viewed by visiting http://www.excs.msprofit.com.

Certain statements in this press release are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include expectations regarding the ability of the company to continue its growth and the financial performance thereafter. These statements involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this release. These risks include the ability to accomplish goals and strategies, anticipated revenue enhancements, general economic conditions and the level of consumer spending, and numerous other factors identified in the Company's Form 10-KSB and other filings with the Securities Exchange Commission.


            

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