Solna, Sweden (17 December 2007). The shareholders of 24hPoker Holding AB has
decided to change the name of the company to Entraction Holding AB. The name
change is a consequence of the company's decision to separate the supplier
organization from the gaming site operation.
As previously announced the 24hPoker Group has separated its business in a
B2B operation and a B2C operation, Casablanca Gaming Group, which is operating
the gaming sites 24hPoker.com, Martinspoker.com and more. As a consequence of
this the shareholders of 24hPoker Holding have decided to change the name of
24hPoker Holding AB to Entraction Holding AB to avoid confusion with the gaming
site.
"The change of names marks the beginning of a new company that focuses fully on
supplying the best products and services for our partners' gaming business,"
says Peter Åström, CEO.
For more information, please contact:
Peter Åström, CEO, Entraction, +46 73 600 85 01
Pia Rosin, Corporate Communications Director, Entraction, +46 70 753 22 46
About 24hPoker (to be Entraction Holding AB)
24hPoker Holding AB is a Swedish-registered gaming group that develops
proprietary software systems for online gaming through its subsidiaries and
operates one of the world's largest poker networks, 24hNetwork. The poker
network is operated by subsidiaries on Malta that are licensed to market and
conduct their own gaming activities and to deliver gaming services to partners
in the poker network.
The 24hPoker Group offers its partners software systems for poker, sports
betting and casino, access to the poker network and a range of peripheral
services such as website design, gaming licenses, operation, payment systems,
promotional tools and 24/7 support. Partners can choose between an integrated
solution containing a customized mix of different products or a turnkey
solution in which the partner is responsible only for marketing.
24hPoker Holding AB is listed on the First North marketplace of the OM X Nordic
Stock Exchange and has approximately 9 000 shareholders. www.24hpoker.se
