Political Study Suggests Top Web Sites to Reach Republican and Democratic Voters
| Source: Experian Research Services
NEW YORK, NY--(Marketwire - January 13, 2008) - A recent political study by Experian Research
Services suggests the most popular Web sites visited by Republican and
Democratic voters range from the nhl.com and barnesandnoble.com to
americangreetings.com and fox.com. The data also suggests how to reach and
target voters via direct mail, e-mail, television and in magazines.
Download free political study including top Web sites, television networks
and magazines: www.smrb.com/political.
The findings are part of a larger study of more than 250,000 respondents
that identifies 10 political segments of registered and unregistered
Republicans, Democrats and Independent voters including Super Democrats,
Left Out Democrats, Green Traditionalists, Uninvolved Conservatives and
Ultra Conservative Republicans.
According to Chris Wilson, president of Experian Research Services, 2008
will set a new standard for online campaign intelligence. "Candidates and
political groups vying for an Internet advantage will need to pay special
attention to online positioning," said Wilson. "Experian Research Services
created a segmentation system that allows media buyers, political
consultants and candidates to understand how to communicate with and target
potential voters on a one-on-one basis."
Watch Wilson as he explains how the political personalities study was
developed and what it includes: http://www.youtube.com/watch?v=JyKfehBmR-E.
Experian Research Services (ERS) is ranked one of the fastest growing
market research companies by Jack Honomichl, the leading market research
authority. ERS, a part of Experian, is comprised of Simmons, a full
service, consumer research organization that has been The Voice of the
American Consumer for more than 50 years, and Vente, a real-time online
quality lead generation service.