CORONA, Calif., Jan. 15, 2008 (PRIME NEWSWIRE) -- Developlus, creators of "Color Oops" -- the first-ever product designed to undue the mistake of a botched home hair coloring job -- has received Good Housekeeping Magazine's prestigious "Good Buy Award" for 2008. Color Oops, which was introduced in April, was the only health-and-beauty aide (HBA) so honored. Seven other products in different product categories were also chosen.
"For a small company such as ours, this is indeed a great distinction," said David Agrey, CEO and founder of Developlus. "When you consider the tens of thousands of new products introduced every year -- and the thousands in the beauty category alone -- it makes this award even more meaningful to us."
For the more than 70 million men and women who are home do it yourself "kitchen colorists", Color Oops brought a new solution to the historically difficult problem of the bad dye job... it washes unwanted color and tint from hair in just 20 minutes -- and is readily available at retailers nationwide.
The Good Housekeeping Research Institute -- the magazine's famed consumer product testing laboratory -- selected the winners based on their ingenuity, value and exceptional performance. Each had to meet stringent criteria, ranging from satisfying a well-established household need to being affordable and performing well in the Institute's evaluations.
"Each product selected to receive the Good Buy Award was chosen for its innovation and ability to make our readers' lives easier and safer," observed Good Housekeeping Editor-in-Chief Rosemary Ellis. "We evaluate thousands of products every year," added Miriam Arond, Director of the Institute, "and these really stood out."
This is the 13th consecutive year of the Awards. The winners -- in addition to being feted at a New York reception at the Magazine -- will also be featured in the January issue.
"What a great moment for our company," related Edward Geopfert, marketing and sales consultant for Developlus who attended the ceremony. "This really says volumes about our ability to create products which truly meet consumer needs. We will have more creative products in 2008 and beyond."