AUSTIN, Texas, Jan. 18, 2008 (PRIME NEWSWIRE) -- Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (Nasdaq:SSTR), and Crave Entertainment Group (CEG) have signed an agreement whereby CEG will sell and market 'Ford Racing Off Road' for the PlayStation(r)2 computer entertainment system and PSP(r) (PlayStation(r)Portable) system and Nintendo Wii(tm) platforms exclusively throughout North America.
Ian Higgins, CEO of Empire Interactive, stated, "We are delighted to be partnering up once again with Crave Entertainment. They have had tremendous success with our Ford franchise in the past and we are convinced that the strength of their retail distribution network coupled with their vast experience with licensed content will ensure that this newest Ford racing release is once again a success with the numerous fans of the franchise in North America."
Mark Burke, Senior Vice President of Crave Entertainment, added, "The Ford brand carries wide appeal for all types of players. With the previous success of Ford racing games, expansion into off road terrain is a great direction for the series."
Having already sold over 2 million units worldwide, 'Ford Racing Off Road' will be the first in a new line of Ford racing games where the action will take place off road, on the undulating tough terrain the Ford and Land Rover vehicles were made for. Gone are the delicate urban streets replaced with dense forests, open desert and challenging snow covered landscapes.
Fans of the series will have a chance to preview and test their skills on "Ford Racing Off Road" at the following upcoming events:
* North American International Auto Show, Detroit, MI,
January 15th through 27th
* Chicago Motor Show, Chicago, IL, February 6th through 17th
* New York Auto Show, New York, NY, March 19th through 30th
The game will be featured exclusively on multiple gaming pods at the Ford Motor Company stands for the duration of three major events. Additionally, consumers will be offered a chance to pre-order the version of their choice by visiting www.FordRacingOffRoad.com beginning January 21th.
About Crave Entertainment
Based in Newport Beach, California, Crave Entertainment is a subsidiary of Handleman Company. Crave, a publisher of videogame entertainment products creates games for the major console platforms including PSP(r) (PlayStation(r)Portable) system, Nintendo DS(tm), Game Boy(r) Advance, Nintendo GameCube(tm), Wii(tm), the PlayStation(r) game console, PlayStation(r)2 computer entertainment system, the Xbox(r) video game system from Microsoft and the Xbox 360(tm) video game and entertainment system from Microsoft. For more information about Crave Entertainment, please visit www.cravegames.com.
About Empire Interactive
Empire Interactive is a leading publisher of interactive entertainment software that has been established for over 20 years. Headquartered in the UK, Empire Interactive also has offices in the U.S., Germany, Italy, France and Spain. The company develops and publishes a varied range of titles for all current platforms in the U.S., Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv (http://www.xplosiv.net), is one of the fastest growing in Europe. For more information about Empire Interactive and its products go to http://www.empireinteractive.com.
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About Silverstar Holdings
Silverstar Holdings Ltd. is a leading international publisher and developer of interactive entertainment software. It currently owns Empire Interactive, PLC and Strategy First, Inc., a leading development and worldwide publisher of entertainment software for the PC. For more information about Silverstar Holdings visit http://www.silverstarholdings.com.