Contact Information: For more information, contact: Annie Gladue Jedemi Communications for ORBID Corporation 415-302-8990
ORBID Corporation Announces Extension of Secure Product Protection Agreement With Fossil
Multi-Year Deal to Expand Diversion Control and Support Brand Protection Strategy
| Source: ORBID Corporation
SAN FRANCISCO, CA--(Marketwire - January 22, 2008) - ORBID Corporation, Inc., the leading
provider of fingerprint/Unique Identity (UID) solutions for
cost-effectively and securely guaranteeing the authenticity and integrity
of products, today announced that Fossil, Inc., a global design, marketing
and distribution company that specializes in consumer fashion accessories,
has just signed a multi-year agreement to extend the use of ORBID's 2DMI
(2-Dimensional Marker Identification) solution across additional product
lines. Fossil had successfully deployed ORBID's 2DMI for managing product
diversion and to support the company's brand protection strategy with over
4 million marks being applied. This agreement extends and strengthens the
relationship. Financial terms were not disclosed.
"A while back, Fossil challenged us to help them come up with a solution
for dealing with grey market activities," said Tracy Currie, president of
ORBID Corporation. "We are thrilled that the two-level approach we proposed
was so successful and that Fossil decided to use the program for other
Brands."
"We liked how ORBID's 2DMI marker could be scaled and applied either
overtly or covertly on any type of surface," said Rob Wilson, vice
president Distribution Operations of Fossil, Inc. "The anti-diversion/brand
protection program we put in place with ORBID's unique identification
marker at its cornerstone was so successful that we felt compelled to
extend its use."
ORBID 2DMI is a patented marker solution that secures, verifies and
identifies products for markets that face counterfeit and product tracking
problems. ORBID 2DMI has the appearance of pickup sticks being randomly
thrown into a square. It is a software application that enables
two-dimensional (encrypted) coding of products to provide a unique
identification for both overt and covert purposes on any type of surface.
More information is available at http://www.orbidcorp.com/
About ORBID Corporation:
ORBID Corporation is the leading provider of fingerprint/Unique Identity
(UID) solutions for cost-effectively and securely guaranteeing the
authenticity and integrity of products. ORBID's unique 2DMI
(two-dimensional) mark can be applied overtly or covertly on almost any
surface (rough, uneven, tiny) using common production techniques, and read
with everyday technology. A growing list of companies have adopted ORBID
UID solutions for handling their anti-counterfeiting, brand protection,
diversion control, return fraud, regulatory compliance, and inventory
control needs.
ORBID Corporation is a U.S.-based company headquartered in San Francisco,
California with an office in Shannon, Ireland. More information is
available at www.orbidcorp.com.