Watchfire Digital Outdoor Continues Growth With Three New Digital Billboards in Southwest Virginia

INDIANAPOLIS, IN--(Marketwire - January 24, 2008) - Watchfire Digital Outdoor (http://www.WatchfireDigitalOutdoor.com) continues its growth momentum with the installation of three new 19mm digital billboards in Virginia. The billboards, purchased by Hey! Outdoor, each measure 14' x 25'. Two billboards were installed in Bristol, Va. at the Highlands Shopping Center; the third was installed just outside Abingdon, Va.

Hey! Outdoor wanted to expand their billboard offerings and chose Watchfire to move them into digital. They cite outstanding customer service and an excellent reputation as the key factors in their decision to purchase their digital billboards from Watchfire.

"Digital billboards enable operators like us to provide our customers more dynamic advertising options," said Bill Roop, owner of Hey! Outdoor. "Watchfire offers the highest quality billboards and supports them with outstanding customer service. We will continue to team with them as we add to our digital billboard offerings."

Watchfire Digital Outdoor produces the industry's only 19mm pixel pitch billboard -- which packs 768 LEDs into every sq. ft. -- and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme conditions: 180 days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas like Virginia, where heat and humidity are both high, the silicone gel protects the boards from humidity and moisture, eliminating the need for cooling units. All Watchfire boards feature unique cabinetry and streamlined electronics design that improve operation and simplify maintenance. Watchfire's warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.

"Like Hey! Outdoor, billboard operators around the country are seeing first-hand the flexibility and revenue opportunities that digital billboards offer," said Darrin Friskney, director of Watchfire Digital Outdoor. "Hey! Outdoor truly is working toward offering its customers a cutting-edge, flexible mix of advertising opportunities to meet their every need, and we look forward to working with them to help them reach that goal."

For a free copy of "10 Things You Should Know About Digital Outdoor Before Buying," go to http://www.watchfiredigitaloutdoor.com/freetips2.

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. It is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 10,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com.

Contact Information: For information contact: Clarus Communications Mara Conklin 847-816-9411 Linda Muskin 847-432-7300