Contact Information: Contact: Ron Hingst PR SERVICES, INC. 734-662-5544
Technology Solution Totally Dedicated to Local Businesses
mycounty.us Levels Playing Field for Local Businesses on the Internet; Younger Shoppers Look to Online for Retail Info vs. Newspaper Inserts
| Source: mycounty.us
BRIGHTON, MI--(Marketwire - January 30, 2008) - Traditionally, small independent businesses
and retailers had little chance of competing against big box stores or
larger businesses on the internet. But www.mycounty.us and its founder Rick
Sigler are putting shoppers in touch with their favorite local
establishment via the internet, and Sigler thinks the Under 30 demographic
is poised to launch a shift from newspaper inserts and direct mail to the
internet for coupons to stores.
Sigler, who previously built Griffin Consulting into a software firm for
Managed Healthcare, launched the template for mycounty.us in Livingston
County, Michigan, between Detroit and Lansing. Sigler said that mycounty.us
is designed to help small retailers in Downtown Main Street USA compete
against the deep-pockets of larger, big box retailers along with all types
of small businesses.
mycounty.us works like this: For an annual fee of $300.00 per year, small
businesses can post their names, contact information and coupons in the
county where they do business. All non profits in a community may post
event information at no charge on the site. mycounty.us will donate five
percent of all membership fees back to the community, and mycounty.us will
purchase $100.00 worth of goods and services from each business listed and
donate that to residents of the community. This approach results in a net
annual cost of only $200.00 per year per business. Through this process of
"banding together," local small business communities can identify and
retain more of their local residents and their consumer dollars.
"Under 30 customers and seniors are going to the internet to get
information on retailers and coupons," Sigler said. "We also have the
technology in place, www.mycounty.mobi, where consumers can download
discounts and information via their cell phones. Our site is the one true
site, totally dedicated to and for local businesses. We are the technology
and e-commerce solution for local businesses."
According to Sigler, the technology is in place for small businesses in all
50 states to plug into mycounty.us.
Additional information is available at www.mycounty.us, 866-527-8070, or
rsigler@mycounty.us.