IRVINE, Calif., Jan. 31, 2008 (PRIME NEWSWIRE) -- "The battle for the baby boomers and more specifically, their health care dollars, has been underway for some time. But as more and more of the famous generation hit their later years, innovation and technology are striving to capitalize on this literally booming market sector," stated SmallCap Sentinel analyst D.R. Clark. "It is for this reason that pundits like Jim Cramer expound profusely about 'spare part' stories; companies who make so-called replacement parts for aging humans like hearing aides and knee joints. And this ambient enthusiasm also helps to explain why HearAtLast Holdings (Pink Sheets:HRAL) announced today that it has opened its first U.S.-based hearing clinic located in The Villages, Florida, America's largest private city with over 70,000 residents, most of which are over the age of 55."
An informational report titled "The Battle for the Baby Boomers" will feature detailed information the subject and address related information and companies including HearAtLast Holdings, Inc., Sonic Innovations (Nasdaq:SNCI), Alcon Inc. (NYSE:ACL), and Tutogen Medical Inc (AMEX:TTG).
"Today's announcement signals the entry of HearAtLast into the vast U.S. market with a potent first step into an enormous retirement community," Clark added. "With a strong chain of stores in Canada, HearAtLast heads southward with proof of concept firmly in hand and reason for optimism among its shareholders."
HearAtLast owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high-quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection.
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