WARREN, R.I., Feb. 5, 2008 (PRIME NEWSWIRE) -- MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals, has released its 2008 "MarketingSherpa's Dirty Dozen: Email Newsletter Mistakes That Nearly Everyone Makes" report. The "Dirty Dozen" report stresses the need to regularly update your newsletter template and review open rates and patterns to boost its effectiveness as a marketing tool.
Content for the MarketingSherpa report was gathered from interviews, surveys, "best of" studies, and anecdotal evidence after spending hundreds of hours with marketers in the field. "MarketingSherpa's Dirty Dozen: Email Newsletter Mistakes That Nearly Everyone Makes" report is available for free at: http://DirtyDozenPR.MarketingSherpa.com
"The main lesson to draw from this report is the need to review your newsletter template and not be complacent," according to MarketingSherpa Editorial Director Tad Clarke. "In such a competitive marketing environment, you can't stand still, expecting last year's newsletter to provide you with the same results. At least once a year, you need to grab your newsletter template by the corners, shake it upside down and re-test it." Clarke added, "We also discovered that the difference in just a couple of words could mean a big change in response."
The report discusses the "Dirty Dozen" mistakes in detail and provides a response on how to avoid such mistakes in the future. Covered are such mistakes as not specifically asking permission to add the responder to your outreach list, not adequately segmenting your content, not gauging frequency for optimal results, and other topics.
The "Dirty Dozen" report is being released just prior to MarketingSherpa's third annual MarketingSherpa's Email Summit to be held February 24-26, 2008 at the InterContinental Hotel in Miami, Florida, in front of an estimated 800 marketing professionals.
To obtain a free copy of "MarketingSherpa's Dirty Dozen: Email Newsletter Mistakes That Nearly Everyone Makes," visit: http://DirtyDozenPR.MarketingSherpa.com
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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