LOS ANGELES, CA--(Marketwire - February 6, 2008) - As the 50th annual GRAMMY Awards are being
celebrated at key events throughout Los Angeles this week,
recording artist, Heather Schmid,
joins a growing list of artists experimenting with new ways of distributing
their music and brand both in and out of the United States. Schmid, as a
new member of The Recording Academy®, is attending this week's
GRAMMY Awards and voted for this year's
nominees. As Schmid prepares to celebrate the best of the music industry,
she remains committed to being independent and pursuing an unconventional
path.
"As we all now know, the music industry is changing dramatically," offered
Keith Garde, former Aerosmith co-manager and current
manager to
Schmid as well as several other well-known recording artists. "Artists need
to employ alternate methods of building their careers as traditional
avenues of marketing, promotion and distribution become less and less
viable. Promoting her music in new and innovative ways is exactly what
Heather is doing -- and she is doing it beautifully."
"Heather has chosen to perform internationally as a means to promote her
new album, 'The Goddess Within,'" added producer and co-writer Rich Balmer,
recognized for his work with Kayne West, Beyonce and Destiny's Child.
"Heather's 3 1/2 octave range allows her to develop a very robust and rich
sound that can move across music genres."
Recognizing that China has the fastest growing economy in the world, Schmid
has chosen to perform in various parts of the country. She performed in
front of a Chinese audience of more than 20,000 people this past November
-- becoming the first U.S. artist to perform in the Jianxi province of
China. She donated a significant portion of her concert proceeds to a local
orphanage. She has also started hosting a popular TV show that airs on
China's CCTV called "The
Ambassador" and is seen by more than 200 million viewers throughout the
country. Additionally, MTV China and Hunan TV profiled her commitment to
charitable causes. She has donated a part of her proceeds to local
charities wherever she has performed including Pakistan and India.
"This integration of music, TV and charity is a unique approach for
broadening Heather's appeal to a worldwide audience," added Garde. "Heather
is pushing the envelope in terms of innovative promotional strategy."
Editor's Note:
-- Headshot available
-- Interviews available for pre-GRAMMY and Red Carpet
About Heather Schmid
Schmid is performing "The Goddess Within" for 20,000 seat arenas worldwide.
Recent shows were performed in Shanghai, Beijing, and Ningbo, China. She
has also performed in Pakistan, Las Vegas and New York City and has seen
tremendous success in all aspects of the entertainment industry. Schmid is
a classically trained opera singer and displays a 3 1/2 octave range. She
recently formed Goddess Inc., an organization that takes advantage of this
new entertainment model with Harvard University Faculty member and brand
specialist Dr. Rafay Medhi. More information about Heather Schmid is
available at
http://www.heatherschmid.com or
http://www.myspace.com/heatherschmidgoddess.
Contact Information: Media Contact:
Mara Stefan Bartucca
Emerge PR
781-771-6911
mbartucca@emergepr.com
Goddess Inc. Brand Specialist:
Dr. Rafay Medhi
Harvard University Faculty member
646-290-8763