NEW YORK, Feb. 6, 2008 (PRIME NEWSWIRE) -- Ziment Group, a leading global healthcare marketing research organization, announces the promotion of John Tapper, Ph.D., from Chief Operating Officer to Chief Executive Officer of Ziment Custom, the group's strategic primary marketing research and consulting company. Tapper assumes the position from Lynnette Cooke, who relinquishes the role but continues as Chief Executive Officer of Ziment Group overall.
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"John is an outstanding leader and industry innovator," said Cooke. "He has been responsible for many of Ziment's innovative strategic research approaches that have helped drive our custom division's explosive growth during his tenure."
Tapper was the Chief Methodologist at Ziment prior to being named COO in December 2007. During his tenure, Ziment Custom has introduced such groundbreaking, industry-changing innovations as Demand Calibration, Benchmark Discrete Choice, TAGZ and MESSAGEZ (for more, visit www.ziment.com).
Prior to joining Ziment in February 2002, Tapper was principal at Diamond Management and Technology Consultants, where he helped establish and lead its quantitative marketing research practice. He holds a Ph.D. in mass communication from the University of Wisconsin, Madison and a B.A. from the University of Colorado.
About Ziment Custom
Ziment Custom is the strategic primary marketing research division of Ziment Group, providing customized intelligence and solutions to the healthcare and pharmaceutical industries worldwide. As a strategic partner, Ziment Custom offers a full range of qualitative and quantitative marketing research approaches, as well as business solutions and consultation, that help marketers reach business objectives, from Compound to Profit. For more, visit www.ziment.com.
About Ziment Group
Ziment Group is a leading global marketing research group of companies serving the healthcare, pharmaceutical and biotechnology industries for more than 30 years. Ziment Group is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc. The group consists of Ziment Custom, the strategic primary marketing research division; AllGlobal/WebSurveyResearch, the market leader in global healthcare data collection; imap Research, syndicated market tracking research; and Consumer Health Sciences (CHS), which conducts the National Health and Wellness Survey (nhwsurvey.com), the leading annual disease-specific consumer survey for patient information. For more information, visit www.zimentgroup.com.
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