HOLLYWOOD, Calif., Feb. 11, 2008 (PRIME NEWSWIRE) -- Auri Footwear, a new design and manufacturing house of stylish footwear for men, participated as one of the exclusive items in PEOPLE's 4th annual GRAMMY(r) edition of the Hollywood Daily VIP PEOPLE Gift Bag. The 400 gift bags were distributed at the exclusive Four Seasons Hotel in Beverly Hills. The shoe brand was chosen as one of the exclusive items based on its contemporary sense of style and appeal to fashion-forward men.
Most recently featured in the Screen Actors Guild awards ceremony gift bags, Auri Footwear was created to fill a niche in the marketplace with a comprehensive line of footwear, unifying style and technology, highlighting designs that span the fashion spectrum from jeans and shorts to slacks and suits. The entire collection of men's contemporary footwear includes four categories: boots, sandals, sport fusion and dress with more in design already being developed for 2009.
The brand speaks to the fusion of chic style and next level technologies. Auri shoes are crafted utilizing premium full grain leathers, performance anatomical foot beds and new multi-zoned linings utilizing NASA certified materials like Outlast(r) for temperature regulation, Drylex(r) to wick moisture away from the foot and other patent-pending designs.
"These shoes are cool and hip, perfect for the Grammy audience," said Ori Rosenbaum, president of Auri Footwear.
"They were so well received by the SAG Awards gift bag recipients that we asked to be an exclusive item in the Grammy gift bag," said Rosenbaum. "We believe these shoes are going to go over even better with the Grammy audience."
The Grammy piece was given to 400 of the biggest names in the music and entertainment industry. The luxuriously packaged brochure invites the recipient to call a personal concierge to receive a pair of premium Auri shoes of their choice and size.
For more information, please visit www.aurifootwear.com. The collection is currently being previewed at www.aurifootwear.com and will be available at select retailers and exclusive men's fashion boutiques this June. The complete line can also be seen at the WSA show February 21-23 in Las Vegas, NV.
About Auri Footwear Inc.
Auri Footwear was created to fill the gap between fashion forward technology and bold new styles. Auri Footwear is headquartered in Laguna Beach, CA and was founded in 2007 on the principles and beliefs that "you get out, what you put in." The entire team believes in doing well for community and mankind. They are committed to making the brands recognition beyond the excellent and next level products they develop. The complete line includes boots, sports fusion, sandals and dress shoes. Auri footwear is crafted using premium full grain leathers and new zoned linings developed for NASA incorporating certified technological materials like Outlast(r) for temperature regulation, Drylex(r) to wick moisture away from the foot and other patent-pending designs. For more information, please visit www.aurifootwear.com or call 949-793-4045.