RESTON, Va., Feb. 12, 2008 (PRIME NEWSWIRE) -- Red Branch Technologies Inc. (Pink Sheets:RBTI), a comprehensive online travel company focused on addressing the unmet needs of the business traveler, announced today that it has introduced a new security capability called IdentiFlyer(tm) to its my/mTravel(r) business travel solution. The Company will also begin offering IdentiFlyer(tm) as a plug-n-play software solution to be sold to other online and offline travel vendors.
IdentiFlyer(tm) provides an unparalleled level of personal protection by authenticating the identity of the purchaser at the time of purchase. By employing multiple factors to purchaser authentication, Red Branch has added identity protection and reduced the opportunity for credit card fraud for travelers who book their business travel through my/mTravel(r) or purchase leisure or business travel through other online and offline travel vendors. Red Branch is also working to develop future online travel security products and features which the Company plans to bring to market.
Thomas Murray, COO of Red Branch Technologies, commented, "IdentiFlyer(tm) has some unique features that make it easy and flexible to use, while offering a new level of protection. We can send a one-time authorization code in the form of a text message to a users cell phone, PDA or laptop; or challenge users with a set of questions that only they would know the answers to; or a user may declare that a particular device is 'trusted' for a specific window of time, in which case no challenge will be issued."
"IdentiFlyer(tm) represents yet another industry first for the business traveler provided by Red Branch Technologies in our commitment to be 'With You All The Way'(tm)," says Doug Foran, the Company's CEO. The adoption rate of online purchases is growing at 38% per year among unmanaged business travelers, while credit card fraud and identity theft is also on the rise. They need new protection that is easy, effective, and device independent."
The company encourages interested parties to sign up to receive updates at the company's website (http://redbranchtech.ir.stockpr.com/ir-request).
About Red Branch Technologies, Inc. (Pink Sheets:RBTI)
Red Branch Technologies, Inc. makes business travel easier, more secure and more responsive for both the hard-charging business traveler and the corporation by meeting travel needs at each point in the travel cycle. The company's innovative my/mTravel(r) and mTravel(r) products automate the business travel process from planning and booking to en route services and support, through post travel reporting and unused ticket redemption. Red Branch's Magellan360 provides agency and net-delivered back office services to independent professional travel marketers. For more information, please visit www.redbranchtechnologies.com.
Safe Harbor
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Red Branch Technologies, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.