Aspiro makes acquisition in mobile marketing Effective today, Aspiro has acquired 75% of the shares of Norwegian company My Mobile World AS (MMW), which provides mobile marketing and interactive solutions for domestic and foreign clients. The acquisition strengthens Aspiro's mobile marketing business segment. Aspiro has acquired 75% of MMW's stock and 75% of a receivable; the purchase price is NOK 1.5 m cash. Aspiro has an option on the remaining 25% of the stock and receivable. The transaction is not expected to generate any significant earnings effect for Aspiro in 2008. Mobile marketing is one of Aspiro's growth segments, where generally, high growth is expected in the coming years. “We see substantial value in My Mobile World's products and solutions, and see good opportunities to sell them alongside our existing products,” said Jan Erik Sørgaard, CEO of Aspiro Mobile Marketing. MMW supplies mobile marketing, such as web and mobile solutions, texting campaigns and interactive solutions for Norwegian and foreign customers. In 2007, MMW's sales were some NOK 3.2 m. “I'm looking forward to contributing my skills and products to a company that I think has good prospects of success in mobile marketing,” responded Kåre Uthaug, founder of MMW. For more information, please contact: Kristin Breivik Eldnes Acting Communications Manager Tel: +47 908 07 389 E-mail: kristin.eldnes@aspiro.com Jan Erik Sørgaard CEO Aspiro Mobile Marketing Tel: +47 901 83 388 e-mail: jan.erik.sorgaard@aspiro.com Aspiro in Brief Aspiro creates and provides mobile entertainment, business solutions and search services, and is a market leader in the Northern european region. Using Aspiro's services, users can do things like watch TV, listen to music and play games on their mobile phones or the Internet. Sales are through brands such as Inpoc, Cellus and Boomi. Aspiro was incorporated in 1998 and is a small-cap company listed on the Nordic Exchange in Stockholm. In 2007, Aspiro's sales were SEK 405 m and the company has some 160 employees. The head office is in Sweden, with office presences in Norway, Sweden, Finland, Denmark, Estonia, Latvia and Lithuania. For more information about Aspiro please visit www.aspiro.com
Aspiro makes acquisition in mobile marketing
| Source: Aspiro AB
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