AMWSO Standardizes on the Syntryx Platform to Offer Competitive Marketing Intelligence Across Thousands of Global Affiliate Networks

LONDON--(Marketwire - February 27, 2008) - Today, Syntryx Executive Solutions, a leading provider of competitive intelligence and broad digital marketing solutions, announced that leading affiliate marketer UK-based AMWSO has standardized on Syntryx Executive Solutions' Business Intelligence Platform. The combination offers online marketers competitive marketing intelligence on as many as 3000 - 5000 global affiliate networks, search engine rankings and online advertising campaigns a way to make marketing budgets more accountable and stay competitive in this budget-conscious economy.

"We provide marketing services for clients in Australia and the Asia-Pac Region to South Africa, the UK and United States," said Chris Sanderson, general manager of AMWSO. "So we also must provide marketing intelligence about our clients' competitors' campaigns on both a localized and global level. Using Syntryx, we look into the marketing history of our clients' toughest competitors -- what domains they are buying, where they are ranked on top search engines, and analyze how to best target and recruit affiliate partners, at times Syntryx generates more than 2000 potential 'real' targets. With Syntryx, we maximize the value of every client's affiliate program."

Standardizing on the Syntryx Solution

Providing affiliate marketing and search optimization services for Global Fortune 1000 clients in the United States, Asia-Pac Region, Australia, China, Japan, South Africa, the UK and France, AMWSO works with four different affiliate networks and 20 to 25 different affiliate programs. Clients include Gaiam, Forzieri, Western Union, Panda Security, ACCOR and others. Serving so many large clients with different vertical and geographic demographics posed a significant challenge for AMWSO to recruit new partner affiliate and referral sources efficiently and promptly identify to promote their clients' sites.

AMWSO standardized on the Syntryx solution and partnered with Syntryx to automate these challenges. AMWSO was able to gain insight into their clients' campaigns and their competitors' campaigns across every online channel -- search, advertising and the affiliate space. Syntryx answered the questions: Who is promoting the competition? What are your competitors doing? Who are their main affiliates? What are they doing with branding and imagery? Are their key words working? Are their advertisements or offers working?

The results? Using Syntryx as their primary tool for research and monitoring referral prospects per vertical, geography and keyword, AMWSO is able to find partners and affiliates, increase the number of affiliates recruited, increase the volume of affiliates (impressions, visitors, conversions, leads) and increase the search-engine rankings of their clients' domains. Through these efforts, they are able to gain a competitive advantage for their clients and maximize the value of their affiliate programs. The company also gained marketing intelligence on their clients' SEO, CPM and brand marketing campaigns, allowing them to achieve better marketing results for their clients.

"With Syntryx, we were able to comb through masses of data to target the ideal affiliate recruits for our clients," said Sanderson. "Syntryx provides a comprehensive and targeted list of people that we want to partner with and allows us to focus on the right sites for our clients. We are able to obtain tightly targeted recruitment results in half the time of Syntryx's competitors."

To find out if the AMWSO/Syntryx solution can help your affiliate marketing campaign, please contact AMWSO at (904) 350-0510 in the United States and (0161) 408-6624 in the United Kingdom.

About AMWSO:

AMWSO Co. Ltd. is a British-run professional affiliate management team focused on running out-sourced affiliate programs. The team consists of staff to support our clients in all areas of the affiliate management, ranging from strategic planning to day-to-day management, creative development to affiliate copy writing through to brand and trademark protection and pay-per-click campaign management.

About Syntryx Executive Solutions:

Syntryx Executive Solutions, Inc. provides competitive intelligence and broad digital marketing solutions for brand advertisers and online marketers in mid-to large companies. Using proprietary search-based technology and strategic international partnerships to automatically collect, aggregate, analyze, and act upon information, Syntryx is able to simplify the competitive intelligence portion of a digital marketer's campaign, helping marketers gain insight on how to maximize the campaign of their digital marketing campaigns. Syntryx covers over 100 million international websites and helps marketers attract customers to their sites, Syntryx builds solutions built to enable online marketers and brand executives to maximize their influence, and profits in both hypercompetitive and emerging online markets efficiently. Established in 2001, Syntryx Executive Solutions, Inc. is privately held and based in Boulder, CO. More information is available at www.syntryx.com.

Contact Information: For more information, press only: Valerie Chan Plat4orm PR, LLC Phone: 206.856.7885 E-mail: