SEMPO Launches 1st Search Engine Marketing Agency Salary Survey

Survey Will Provide Data On Metro Market Compensation Variations and Growing Status of SEM Agency Professionals


WAKEFIELD, Mass., Feb. 28, 2008 (PRIME NEWSWIRE) -- The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, today announced it is launching its first ever salary survey of agency search engine marketing (SEM) professionals. SEMPO released the results of its in-house SEM survey in January. The results can be found at SEMPO In-House Salary Survey results.

The agency survey is open to all SEM professionals, whether SEMPO members or non-members, who:

  • Work at an agency devoted solely to SEM
  • Work at an agency with an SEM branch or division
  • Work at an agency that offers SEM in its mix of services.

Take the SEMPO SEM agency salary survey today and invite SEM agency colleagues to take it, too.

"We had a great response to our SEM in-house salary survey and want to be able to provide the same level of comprehensive results from all levels of the SEM agency," says Duane Forrester, co-chair of SEMPO's In-House SEM Committee and Senior Program Manager (SEO) at Microsoft. "With the growth of our industry, people really need details about the total compensation package beyond salaries, such as bonuses, benefits and perks, as well as salary variations by geographic markets."

The survey presents less than 30 questions and can be completed in an estimated 12 minutes. It can be accessed at: http://www.surveymonkey.com/s.aspx?sm=yfTxu61JXbsPxjA2QavzXA_3d_3d

Respondents have anonymity when taking the survey. The SEM agency salary survey is open now and will run through mid March. Results of the survey will be published in connection with ad:tech San Francisco, April 15-17, 2008.

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 780 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, SMX, and Search Engine Strategies. For more information or to join the organization, please visit http://www.SEMPO.org.

The Search Engine Marketing Professional Organization logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2228



            

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