Contact Information: Contacts: For TrueDemand: Alicia Libucha Lois Paul & Partners 781.782.5703 alicia_libucha@lpp.com For Vision Chain: Liz Sara Best Marketing, LLC 202.255.0134 Lsara@BestMarketing.net
TrueDemand and Vision Chain Announce Integrated Solution for Consumer Products Industry
Joint Customer Kimberly-Clark Is First to Benefit From the Combination of Role-Based Workflow and a Demand Signal Repository to Drive Sales Planning and Performance
| Source: TrueDemand Software
LOS GATOS, CA and WASHINGTON, DC--(Marketwire - March 5, 2008) - TrueDemand Software, Inc., the leading
provider of solutions that help consumer products companies lift sales at
the shelf, and Vision Chain, the market share leader in demand signal
repository (DSR) software, today announced that joint customer
Kimberly-Clark Corporation (NYSE : KMB ) is the first to use their integrated
solution for demand-driven retail sales analytics and execution. The
combined solution brings together TrueDemand's software-as-a-service suite
for retail sales execution with Vision Chain's award-winning DSR platform.
Together, the integrated capabilities of both solutions enable
Kimberly-Clark and other consumer products manufacturers to make effective
day-to-day retailer-specific sales execution decisions while also improving
the depth and breadth of analytics available for more accurate long-term
plans. With TrueDemand and Vision Chain, major retail account teams will
have access to cleansed, harmonized data encompassing years of historical
sales information by item for each store location as well as daily,
store-level inventory and sales data.
"Kimberly-Clark is a great example of how our mutual customers can benefit
from the integration of TrueDemand and Vision Chain," said Eric
Peters, CEO of TrueDemand. "Savvy consumer products companies want to
have a
fact-based dialogue with their retailers to take appropriate actions in the
store to lift sales. Together, TrueDemand and Vision Chain support store
merchandising teams with the information they need."
"We are excited to lend our best-in-class DSR to TrueDemand's automated
out-of-stocks workflow," said Paul Beduhn, President and CEO, Vision Chain.
"Kimberly-Clark will obtain a deeper understanding of consumer behavior at
the store level and a means to rapidly execute specific actions such as
correcting an out-of-stock situation," he added.
About TrueDemand
TrueDemand Software helps consumer products companies capture lost sales at
the shelf. TrueDemand's breakthrough software-as-a-service solution for
account teams, in-store merchandising teams and sales executives enables
customers to reduce out-of-stocks and to rapidly and accurately take
actions that result in a sustainable lift in sales. TrueDemand is based in
Los Gatos, California, with offices in Atlanta, Georgia, Bentonville,
Arkansas, and Pune, India. For more information, please visit
www.tdemand.com.
About Vision Chain
Vision Chain, Inc. is the market leader in demand signal repository
software that powers decisions using demand data for the world's largest
consumer products companies. Vision Chain is the number one choice among
sales, marketing and supply chain personnel for creating a single,
centralized source of point-of-sale, inventory, and radio frequency
identification data to drive retail product sales. Clients include The
Dannon Company, General Mills, Hasbro, H.J. Heinz, Mead Johnson
Nutritionals, Schering-Plough Corporation and The Scotts Miracle-Gro
Company, to name a few. For more information, visit www.visionchain.com.
TrueDemand is a trademark of TrueDemand Software, Inc. All other trademarks
contained herein are the property of their respective owners.