Mercent CEO to Present at Montgomery Technology Conference
| Source: Mercent
SEATTLE, WA--(Marketwire - March 6, 2008) - Mercent,
a provider of online marketing technology and services for retail
merchants, today announced that Mercent Chairman and CEO Eric Best is
scheduled to present Tuesday, March 11th at 9:30 AM (PDT) at the 5th Montgomery Technology Conference in Santa
Monica, CA.
Founded by veterans of Amazon.com, Mercent provides online marketing
technology and services to help retail merchants optimize performance
across online channels. Mercent's on-demand software platform, Mercent Retail, increases
customer revenue and gross margins by promoting the right products with the
right merchandising offers and advertising placement. The company secured
a $6.5M
Series B round of venture capital investment from Madrona Venture
Group, TVC Capital, and The Hillman Company in December 2007.
At the Montgomery event, Mr. Best will review Mercent's early-stage
achievements, market position, customer portfolio and value proposition,
product and service offerings, competitive strengths, capitalization
history, and operating goals for 2008 and beyond.
"As a hosted advertising service for retail merchants, Mercent operates at
the epicenter of software-as-a-service, online advertising, and
e-commerce," states Best. "Demonstrated double-digit CAGR* in each of these
sectors means Mercent is ideally positioned for high growth. This market
position combined with predictable, recurring software subscription revenue
model and strong customer references from some of the world's leading
retail brands offer positive indicators of Mercent's future success and
value creation."
The Montgomery Technology Conference will gather a highly select group of
750-plus venture, private equity, public institutional investors and senior
technology executives from around the world. Conference highlights include
90 high-quality private companies, 50 industry-leading public companies,
industry keynotes and panels.
*A Gartner report from August 2007 predicts that SaaS adoption in the
Enterprise will rise at a 22% CAGR through 2011. Worldwide total software
revenue for software as a service (SaaS) within the enterprise software
markets is projected to surpass $5.1 billion in 2007, a 21 percent increase
from 2006 revenue ($4.2 billion), according to Gartner, Inc. The market is
poised for strong growth through 2011, when worldwide revenue will reach
$11.5 billion.
According to Forrester Research, US online retail reached $175 billion in
2007 and is projected to grow to $335 billion by 2012. Business-to-consumer
(B2C) e-commerce continues its double-digit year-over-year growth rate, in
part because sales are shifting away from stores and in part because online
shoppers are less sensitive to adverse economic conditions than the average
US consumer.
And be ready for a sustained surge in online advertising. According to an
October 2007 Forrester Research report, online advertising dollars will
reach $61 billion by 2012, a compound annual increase of 27% over the next
five years.
About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing
technology and services to help retail merchants optimize performance
across online channels. Mercent's on-demand platform, Mercent Retail,
increases revenue and gross margins by promoting the right products with
the right merchandising offers and advertising placement. Mercent Retail
provides a single point of integration between existing retail management
systems and a network of more than 50 leading online marketing channels
including transactional marketplaces such as Amazon.com and SHOP.COM,
shopping portals such as Shopping.com and Shopzilla, and affiliate
marketing programs such as LinkShare and Performics -- making it easy for
merchants to automate, measure, and optimize online product merchandising
campaigns through these channels. Mercent customers include 1-800-Flowers,
Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate
Express, Levenger, and other leading retailers. Mercent is an Amazon.com
Certified System Integrator, Buy.com Gold Certified Partner, and SHOP.COM
Certified Data Feed Provider. Mercent is a venture-funded company based in
Seattle, WA. For more information, visit www.mercent.com.