OMX Nordic Exchange Copenhagen
Nikolaj Plads 6
1067 Copenhagen K
Announcement of BoConcept Executives' trading with securities
In accordance with section 28 a of the Danish Securities Trading Act, BoConcept
Holding A/S is required to publish information regarding trading in BoConcept
Holding A/S shares and securities by Executives and persons closely associated
with an Executive.
The statement is based on a report which BoConcept Holding A/S has received from
on of the Executives on 13 March 2008.
Name: BoConcept Invest ApS
Reason: Presesident & CEO Viggo Mølholm of BoConcept Holding A/S
has owner share in BoConcept Invest ApS
Issuer: BoConcept Holding A/S
ISIN: DK0060050201
Designation: Shares
Nature of transaction: Purchase
Trading date: 13.03.08
Market: Copenhagen Stock Exchange
Number: 5,000
Market price DKK: DKK 1,450,000
Herning, 13 March 2008
Notification of insiders' trading 13.03.08 - 7/2008 Page 1 of 1