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Personal Creations Signs Multi-Year Renewal With Certona
Resonance(R) Personalization Platform Used by Online Retailer Since 2006; Has Increased Site's Sales Conversions by 25%
| Source: Certona Corporation
SAN DIEGO, CA--(Marketwire - March 17, 2008) - Certona Corporation, a provider of automated
optimization and personalization solutions for multi-channel retailers,
announced today that Personal Creations signed a multi-year renewal
agreement for the company's Resonance® revenue optimization platform.
The top provider of personalized gifts in the United States has used the
system since the spring of 2006, and currently attributes nearly 20% of its
online revenue to Resonance.
"This year alone, the average order value from those who relied upon
Resonance's automated personalized recommendations is over 60% greater than
those who didn't, and that speaks clearly to the value the platform brings
to our bottom line," said Nancy White, Director of
E-commerce at Personal Creations. "Creating a personal shopping experience
is our mission, and extends to both our products as well as our online
storefront. This system helps us to do that."
Resonance demystifies behavioral and personalization targeting through a
self-optimizing system that organizations can implement for their Web and
E-commerce sites to realize immediate business results. The system is a
hosted service allowing rapid implementation times -- usually about two
weeks.
"Resonance not only seamlessly integrates with our complex catalog, but
remains flexible to the seasonal changes we regularly make in our product
offerings," said David Roth, Senior Vice President of Consumer Marketing
for Personal Creations. "The company also provides exceptional customer
service, giving us confidence that we signed on with a true business
partner that is looking out for our interests. Renewing our agreement with
Certona made perfect sense."
Resonance leverages the traffic patterns of visitors on
PersonalCreations.com to help create the most relevant online experience
for each individual visitor without the need for any personal information
or special interaction with the individual.
"This real-time profiling is also the most effective way to deliver
pertinent content because consumers' present behaviors on the site are the
most accurate representation of their interests and needs at that time,
rather than the demographic information filled out through an online form
months ago," said Meyar Sheik, CEO and Co-Founder of Certona Corporation.
"Resonance also provides an enhanced online experience for the customer by
not requiring them to fill out annoying pop-up surveys or lengthy,
intrusive online registration profiles."
About Certona Corporation
San Diego-based Certona Corporation is the creator of Resonance®, a Web
2.0 optimization and personalization platform that automates a company's
ability to provide relevant, individualized products and content in
real-time that calls visitors to an online sales or other marketing-related
action. The "self-optimizing" system is powered by a sophisticated neural
networks engine to deliver real-time product, content, and promotional
offers to multiple channels -- Web, email, call center, point-of-sale,
social networks, RSS and mobile. Clients are usually up and running in
less than a month and include some of the most recognized online and
multi-channel retail brands across all popular verticals. For more
information, visit www.certona.com.
© 2008 by Certona Corporation. All rights reserved.