STOCK EXCHANGE RELEASE March 17, 2008 Rapala VMC Corporation's Annual Report 2007 has been published in English and Finnish. A printed version of the Annual Report can be ordered by e-mail from Milja.Lindroos@rapala.fi or by telephone on +358 9 7562 5436 (Ms Milja Lindroos). The Annual Report can also be ordered or downloaded as a PDF file from the company's web site at www.rapala.com. RAPALA VMC CORPORATION Jouni Grönroos Chief Financial Officer Distribution: OMX Nordic Exchange Helsinki Main media Rapala VMC Corporation is a leading fishing tackle company and the global market leader in the fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories. The Group has its own distribution companies in all the main markets and the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia and China. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Storm, Blue Fox, Luhr Jensen, Williamson and Marttiini. The Group, with net sales of EUR 242 million in 2007, employs more than 4 000 people in 30 countries.