Contact Information: Contact: Ingrid Wolf GolinHarris 312-729-4301
Rescue My Kitchen(TM) Contest Helps Home-Owners Fight Back Against the Gunk and Grime
Celebrity Home Keeping Expert Helps Attack What Lurks(TM) in America's Kitchens
| Source: Summit Brands
FORT WAYNE, IN--(Marketwire - March 18, 2008) - Dirty dishwashers that haven't been cleaned
in months. Filthy fridges with leftovers from the holiday season and
countertops cluttered with kitchen dust, grime and mildew aren't chores we
necessarily look forward to; in fact, according to a survey conducted by
Summit Brands, nearly half of us avoid the dreaded chore of cleaning our
kitchen altogether.
As April looms and the spring cleaning season gets underway, don't you wish
you could give yourself a break and have someone do the dirty work for you?
Thanks to Dishwasher Magic® and "Healthy Housekeeper" Laura Dellutri,
consumers can enter the first-ever Rescue My Kitchen™ Contest that helps
home-owners take back control of their kitchens with an emergency makeover.
Dellutri is on the hunt for America's worst kitchen catastrophe and will
transform one lucky winner's kitchen into a more guest-friendly room -- by
eliminating the gunk that lurks within less visible, but odor prone areas
such as appliances.
From March 18 through May 1, home-owners can visit, www.RescueMyKitchen.com
for a chance to spend a day with Dellutri and her professional cleaning
crew who will battle even the scariest kitchen disaster. The winner will
also receive a full set of brand-new GE CleanSteel™ kitchen appliances
and a year's supply of cleaning products.
"The kitchen is the major hub of activity in many homes, and
coincidentally, it's also a breeding ground for bacteria and unappetizing
smells when not regularly tended to," said Dellutri. "I am ecstatic to
roll up my sleeves and help someone tackle their kitchen code red through
the Rescue My Kitchen contest."
Dellutri's Rescue My Kitchen Code Red Checklist offers time-saving tips to
tackle those areas of the kitchen that are often neglected including:
Grimy Ovens: Skip the old fashioned routine by investing in some new oven
liners that can withstand temperatures up to 550 degrees. When the goo
drips on the liner just throw it in the dishwasher to clean. Time Saved: 1
hour
Dirty Dishwashers: Many consumers fall for the common myth that
dishwashers clean themselves during the wash cycle. Dellutri recommends
using Dishwasher Magic® to fight the hard water deposits, rust and
food that can build up inside the dishwasher and impede performance. It's
the only dishwasher cleaner that disinfects while it cleans, killing 99.999
percent of E. coli and salmonella. Time Saved: 15-20 minutes
Odorous Disposers: Lemons may seem like a fix for odors, but they are not
effective at removing waste buildup that can linger and cause odors to
return. Dellutri recommends Disposer Care®, which cleans disposers in
less than a minute and removes 99 percent of the grunge and grime that
causes odor -- even cleaning underneath the hard-to-reach splashguard.
Time Saved: 60 seconds
Sticky refrigerators: Use dishwasher-safe, washable refrigerator shelf
liners and you won't find yourself struggling with sticky goo that's
collected on your shelves. Just throw the soiled liners in the dishwasher
as needed. Time Saved: 30-45 minutes
Greasy kitchen blinds: For removing grease buildup from kitchen blinds,
where sunlight makes it especially easy to spot, consider an ultrasonic
blind cleaner service that will come to the home, take down the blinds,
clean and reinstall them for a nominal charge. Time Saved: 3 hours or more
To enter the Rescue My Kitchen Contest applicants can log onto
www.RescueMyKitchen.com to submit a photo and a 600 word or less essay or a
two minute video online explaining why they need an emergency-kitchen
makeover. Nominees can also mail in their essay and photo or video, along
with a fully completed entry form available at www.RescueMyKitchen.com.
All mail-in entries must be postmarked by May 1, 2008 and received by May
8, 2008 to be eligible.
No purchase necessary to enter or win. Contest is open to Nominees who are
legal residents of the 48 contiguous US states & DC, 21 years or older and
have exclusive ownership of their house or apartment and Nominators who are
legal residents of the 50 US & DC, 18 years of age or older. Contest begins
March 18, 2008 at 12:00 AM ET ends May 1 at 11:59 PM ET. Void where
prohibited. For complete details, see the Official Rules, which govern, at
www.RescueMyKitchen.com.
About Dishwasher Magic®
Dishwasher Magic by Summit Brands is the only EPA-registered dishwasher
disinfectant on the market today, removing hardwater deposits, rust and
food build-up. It is the only dishwasher cleaner that disinfects while it
cleans, killing 99.999% of E. Coli and Salmonella. It is environmentally
friendly and is considered a "green" chemical, and is safe for all
dishwasher model interiors and plumbing and safe for use with septic
systems. Dishwasher Magic is available at most mass retailers, grocery,
hardware and home center locations across the country for about $3.99.
About Disposer Care®
Disposer Care by Summit Brands foams away 99% of the grunge and grime in
garbage disposers that cause odors -- even getting underneath the
splashguard. It is easy to use, is more effective than home remedies and
leaves a pleasant lemon scent. The product is non-corrosive, biodegradable
and safe for the septic system, and is safe for pipes of all ages,
including PVC pipes. Disposer Care is available at most mass retailers,
grocery, hardware and home center locations across the country for about
$3.99.
About Summit Brands
Summit Brands, formerly Iron Out, Inc., was founded in Fort Wayne, Ind. in
1958. The company has since manufactured and marketed leading household
cleaning brands, such as Super Iron Out, Disposer Care, Dishwasher Magic,
White Brite and Washer Magic. Summit Brands products are available at most
superstores, grocery, home center and hardware stores. For more
information or to find the closest retailer, go to www.summitbrands.com.