Contact Information: Media Contact: Adam Metz LaunchSquad 415-625-8555 adam(at)launchsquad(dot)com
New eBook, "There Is No Secret Sauce," Teaches Best Practices for Social Media Involvement by Companies
| Source: LaunchSquad
SAN FRANCISCO, CA--(Marketwire - March 19, 2008) - Social media strategist Adam Metz has
released an eBook, "There Is No Secret
Sauce." The book is currently available for sale on MetzMash, a social media strategy blog,
and will be available in printed and downloadable format on Amazon.com
later this year. Metz works for San Francisco public relations firm LaunchSquad, where he advises
emerging technology companies on social media strategies.
The book provides an easily digestible guide to navigating social media and
discusses the steps needed for readers to get their companies more
involved. Some of the sections include "10 Super-Stupid Social Media
Mistakes," "How To Bring Social Media To Your Team," and "Do We Need a
Social Media Crisis Plan?"
"Adam Metz has written a must-read guide for anyone looking to bring social
media into their organization. Not only does he provide a strategic context
for the social media imperative, but provides fantastic and tactical ideas
for how to move things forward within any company," said Gina Bianchini,
CEO of social media platform company Ning.
"I think Adam's eBook is very timely. More and more companies want 'some of
that social media,' they just don't know why or how. This leaves many a
marketing manager left to try and figure it out," said Tac Anderson, Global
Web 2.0 Strategic Lead for HP's LaserJet business unit.
Most existing social media texts discuss top-down deployment of social
media within an organization; "There Is
No Secret Sauce" preaches the organic growth of social media within the
organization, starting in the marketing, PR or information technology
departments, and teaches the individuals within the departments how to sell
the value of social media to their teams.
"It's an essential read, especially for social media newbies," blogger and
Gnomedex conference founder Chris Pirillo said. "I'm pointing all my
potential sponsors to 'There Is No Secret Sauce' now, because it helps them
get what's going on beyond the classic 'banner' or newer 'text link'
advertising models."
Metz plans to add sections addressing the needs of social media in the
public sector and the emergent best practices of social media in non-profit
organizations.
"This book hits the nail on the head -- the perfect primer for any company
thinking about its' foray into the social media space," Rob Crumpler, CEO
of influence detection software company BuzzLogic said. "This is a great
resource for marketers and communication professionals as they travel the
path from information gathering to real engagement."
About Adam Metz
Adam Metz joined LaunchSquad in 2007 to help design, engineer and execute
the company's social and mobile media initiatives, including client
projects that include blogs, podcasts, vodcasts, content-related APIs and
other applications such as wikis. Metz's social media strategy blog,
MetzMash, is syndicated on Social
Media Today, the leading social media aggregator. "There Is No Secret Sauce" is his first
book.
About LaunchSquad
LaunchSquad helps growth companies build awareness, grow their businesses
and become market leaders through strategic public relations and social
media programs. The LaunchSquad team brings the expertise, experience and
creativity required to help its clients achieve maximum impact from their
marketing efforts. For more information, please visit www.launchsquad.com.
del.icio.us: http://del.icio.us/aj4077/secretsauce
Blog: http://www.metzmash.com
Twitter: http://www.twitter.com/adam_metz