Contact Information: CONTACT: Abrams Consulting Group, Inc. Neil Abrams 914-696-5100
Kanye West Launches New Online Travel Program
| Source: Kanye Travel Ventures
LOS ANGELES, CA--(Marketwire - March 31, 2008) - West Brands, LLC, a holding company owned
and controlled by multi-Grammy Award winning artist and business
entrepreneur Kanye West, is set to launch Kanye Travel Ventures ("KTV"), a
travel program specifically geared to serve the business and leisure travel
demands of Kanye's world-wide fan base. As opposed to past celebrity
brand-based travel programs, West Brands has brought together travel
experts and consultants to create and manage a platform of best-in-class
processes and systems, in order to assure the highest quality and most cost
effective travel experience for Kanye's loyal fans. As the program
continues to evolve, Kanye fans will be able to customize their trips on
the KTV site, www.KanyeTravel.com, including purchasing Kanye concert
tickets and other performance-related merchandise and events, at the same
time as they are booking their travel reservations.
According to Neil Abrams, president of Abrams Consulting Group, Inc., a
leading travel industry consultancy for over 25 years, "While celebrity
brand-driven travel programs have been attempted in the past, none have
demonstrated long-term viability due to the lack of resources, commitment,
and expertise deployed by the management company and the endorsing
celebrity. KTV, however, has been designed with Kanye and his executive
team, and his energy and resources have been devoted to this innovative
product offering. By securing industry expertise, partnering with global
reservations systems, and negotiating high-volume discounts with air,
lodging and ground transportation suppliers at varied price points, West
Brands has assured that the KTV travel experience will reflect Kanye's
style and approach to living."
Kanye Travel Ventures, once successfully launched, will serve as a
prototype for other such celebrity-brand driven travel programs, targeting
the unique demographic profile and tastes of each artist's respective fan
base.
About KTV:
Kanye Travel Ventures ("KTV"), was formed in July 2007, as an independent
subsidiary of Kanye West's West Brands LLC dba Super Good, to develop and
manage a unique celebrity-brand driven travel program, beginning with KTV.
Kanye West, the multi-Grammy Award winner recording artist and producer,
established West Brands as a holding company to oversee his many business
interests. KTV and West Brands' executive offices are located in West
Hollywood, California.