eLoyalty Releases New Behavioral Analytics(TM) Software

New Version Enhances Insights Into Customer Attitude, CSR Performance and Business Process Efficiency


LAKE FOREST, IL--(Marketwire - April 1, 2008) - eLoyalty Corporation (NASDAQ: ELOY), a leading enterprise customer relationship management services and solutions company, today announced that it has released a new version of its Behavioral Analytics™ software that enhances insights into customer attitude, customer service representative ("CSR") performance and business process efficiency.

In order to assess customer attitude in each analyzed contact center interaction, eLoyalty applies a unique, patent pending approach: eLoyalty's software analyzes callers' voice tempo, key words, grammar and syntax in order to identify a caller's attitude and personality preferences. By understanding a caller's attitude and personality preferences, Behavioral Analytics™ clients are able to more accurately predict their customers "at risk" of defection; understand patterns of dissatisfaction with products and processes; and better manage CSR performance variability.

This new version of Behavioral Analytics™ software also enhances the analysis of non-interaction time (long periods of hold and silence) in contact center interactions. Non-interaction time is a significant issue for contact centers as it often represents up to 30% of a contact center's total talk time. Behavioral Analytics™ clients will now have a more detailed understanding of what CSR's do during periods of non-interaction. These insights will enable companies to better manage CSR performance variability and improve inefficient business processes.

As part of its Managed Services delivery model, eLoyalty has made significant investments to continuously upgrade the functionality of Behavioral Analytics™ software. These investments include multiple dedicated development environments; a large database of test customer interactions; regression testing tools; and numerous highly skilled linguists, analysts and developers.

This new version of our software is now available to existing and new Behavioral Analytics™ clients. As part of its Managed Services model, eLoyalty provides new software versions at no additional cost in order to equip its customers with the most advanced set of analytics and insights available.

About eLoyalty

eLoyalty helps its customers achieve breakthrough results with revolutionary analytics and advanced technologies that drive continuous business improvement. With a long track record of delivering proven solutions for many of the Fortune 1000, eLoyalty's offerings include Behavioral Analytics™, Integrated Contact Solutions and Consulting Services, aligned to enable focused business transformation. For more information about eLoyalty, visit www.eloyalty.com or call 877-2ELOYAL.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding anticipated financial results and other matters that are not strictly historical in nature. These forward-looking statements are based on current management expectations, forecasts and assumptions, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the forward-looking statements. The risks, uncertainties and other factors that might cause such a difference include those described under "Forward-Looking Statements" and "Risk Factors" in eLoyalty's Form 10-K, Form 10-Q and other filings with the U.S. Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements. They reflect opinions, assumptions and estimates only as of the date they are made, and eLoyalty Corporation undertakes no obligation to publicly update or revise any of these forward-looking statements, whether as a result of new information, future events or circumstances or otherwise.

Contact Information: Contact: eLoyalty Corporation Kelly Conway President and Chief Executive Officer (847) 582-7200