Smiles for Miles: First 5 California Mobile Tour Partners With Dr. Fresh

SACRAMENTO, CA--(Marketwire - April 3, 2008) - First 5 California today announced the launch of its partnership with California-based dental product manufacturer Dr. Fresh to promote healthy dental care among California's youngest children. Through the partnership, Dr. Fresh will provide a free FireFly toothbrush to each family visiting First 5 California's Hands-on Health mobile outreach exhibit -- California's only traveling health exhibit for children ages 5 and under.

During its nearly eight-week tour, the Hands-on Health van will focus on educating families about the importance of oral hygiene and reducing dental decay -- the most prevalent chronic disease of early childhood. While at the van, children will play educational games and parents will take home tips on caring for their children's teeth.

"By third grade, almost two-thirds of California children have dental decay," said Kris Perry, executive director of First 5 California. "By partnering with Dr. Fresh, First 5 California hopes to equip families with both the tools and information needed to teach healthy dental habits, greatly reducing children's chance of dental disease."

Launched in June 2006, the Hands-on Health mobile outreach campaign is a groundbreaking, grassroots effort aimed at addressing key health issues facing children ages 5 and under and their families. The exhibit travels across the state, reaching families at venues such as fairs, parades and expos to encourage healthy living.

The Hands-on Health spring tour kicks-off Saturday, April 5 with a stop in Sonoma County. Between April and May, the van will visit more than 25 different cities and reach an estimated 20,000 people with its health messages.

"Dr. Fresh is honored to be part of such an important and groundbreaking effort to stem the rising tide of dental disease in our children," said Dr. Fresh, president of the company. "In First 5, we have found a partner who shares our belief that oral care must be easily accessible to families and fun for kids."

Since its start, the Hands-on Health van has traveled to more than 70 different cities across California, reaching nearly 177,000 Californians with health messages. At the completion of the spring tour, the van will have visited all of California's 58 counties during its five tours.

For more information on First 5 California or its Hands-on Health van, please visit www.first5california.com or call 1-800-KIDS-025 (English) or 1-800-50-NIÑOS (Spanish). For more information on Dr. Fresh, please visit www.drfresh.com.

ABOUT FIRST 5 CALIFORNIA

Research shows that a child's brain develops most dramatically in the first five years and what parents and caregivers do during these years to support their child's growth will have a meaningful impact throughout life. Based on this research, First 5 California, also known as the California Children and Families Commission, was established after voters passed Proposition 10 in November 1998, adding a 50 cents-per-pack tax on cigarettes to fund education, health, child care and other programs for expectant parents and children ages 0 to 5.

ABOUT DR. FRESH

DR. FRESH® is one of the fastest growing oral care companies in the United States. It's an international brand with U.S. headquarters in Buena Park, CA. Established in 1998, Dr. Fresh offers more than 250 different quality and cost-effective personal care products including its top-selling FireFly® flashing toothbrush for kids. Dr. Fresh products can be found in major stores including Target, Wal-Mart, Rite Aid, Walgreens, Big Lots, Family Dollar and Dollar General. For more information, visit Dr. Fresh's Web site: www.drfresh.com.

First 5 California Hands-on Health Mobile Van Schedule – Phase 5

Date            County       City             Event

April 5, 2008   Sonoma       Santa Rosa       César Chávez Health Fair
April 6, 2008   San Joaquin  Stockton         Stockton Ports Baseball Game
April 7, 2008   Marin        San Geronimo     San Geronimo Community Center
                                               Visit
April 8, 2008   Stanislaus   Modesto          Nuts Baseball Game
April 11, 2008  Alameda      Oakland Eastmont Mall and Head Start Visit
April 12, 2008  El Dorado    El Dorado        Kids EXPO
April 13, 2008  Contra Costa Walnut Creek     Walnut Creek Farmers Market
April 14, 2008  Fresno       Fresno  Fresno   City College Child
                                               Development Center Visit
April 15, 2008  Monterey     Salinas César    Chávez Public Library Visit
April 19, 2008  Yuba         Yuba City        Hawk Flight Earth Day
                                               Festival
April 20, 2008  TBD
April 21, 2008  San Mateo    South San        Elementary School and Child
                              Francisco        Development Center Visit
April 24, 2008  Santa Clara  Palo Alto        Hobee's Restaurant Visit
April 25, 2008  Mariposa     Greeley Hill     Elementary School and Health
                                               Clinic Visit*
April 26, 2008  Tuolumne     Sonora           Children's Fair
April 27, 2008  Sacramento   Sacramento       Festival de la Familia
April 28, 2008  Alpine       Markleeville     Children's Celebration at
                                               Early Learning Center
May 1, 2008     Merced       Los Banos        Merced County Spring Fair
May 3, 2008     Lassen       Susanville       Children's Fair
May 7, 2008     Santa Clara  San Jose         San Jose Giants Baseball Game
May 9, 2008     Humboldt     Garberville      Family Resource Center and
                                               School Visit
May 10, 2008    Trinity      Weaverville      Children's Festival
May 11, 2008    Solano       Dixon            Dixon May Fair*
May 14-15, 2008 Calaveras    Angels Camp      Calaveras County Fair and
                                               Jumping Frog Jubilee
May 17, 2008    Lake         Clear Lake       Konocti Kids' Day
May 18, 2008    Sacramento   Sacramento       Pacific Rim Street Fest
May 21, 2008    Yolo         Davis            Davis Farmers Market - Picnic
                                               in the Park
May 22, 2008    Sacramento   Sacramento       Sacramento County Fair
May 23, 2008    Napa         Napa             Picnic Day for Community
                                               Resources for Children
May 24-25, 2008 Santa Cruz   Watsonville      Watsonville Fly-In and
                                               Air Show*

*Please note that certain venues are in the process of confirming the van's participation. Please contact Lindsay McIntyre at (310) 913-3352 or lmcintyre@rogerspr.com to determine the status of these events.