Contact Information: Contact info: Scott Kapp President iMedia International, Inc. (310) 453-4499, ext.13
iMedia Partners With Frazier Griffiths to Launch Hollywood Previews CD-ROM-Based iMagazine in 11 New Cities
Agreement to Expand the Hollywood Previews Brand Into New East and Midwest Markets
| Source: iMedia International, Inc.
SANTA MONICA, CA--(Marketwire - April 8, 2008) - iMedia International, Inc. (PINKSHEETS : IMED ), a provider of
digital entertainment content for the publishing industry, today announced
that it has entered into an agreement with Frazier Griffiths, LLC to launch
the Hollywood Previews CD-ROM-based iMagazine in 11 new markets. As a
result of the agreement, Frazier Griffiths, a subsidiary of High Def Media
Group, has exclusive marketing and distribution rights of the Hollywood
Previews CD-ROM iMagazine in 11 cities across the East and Midwest,
including Atlanta, Charlotte, Cincinnati, Memphis and Nashville.
Frazier Griffiths will work with iMedia to produce new market-specific
issues of the Hollywood Previews CD-ROM iMagazine featuring iMedia's vast
library of exclusive entertainment content, including extended versions of
celebrity interviews, live music performances, and red carpet coverage that
are not available on any other Hollywood Previews Platform.
The CD-ROMs are traditionally distributed with the Sunday edition of major
newspapers, and in addition to the entertainment content, provide marketers
a variety of unique advertising and sponsorship opportunities. The total
Sunday circulation for the 11 markets under Frazier Griffith's management
is 2.3 million.
"Our CD-ROM iMagazine is an excellent way for companies to put their brand
in front of a captive and Internet savvy audience," said Andrew Walkinshaw,
president of Hollywood
Previews. "People love entertainment content, and Hollywood Previews
provides thousands of pages of entertainment content, including more than
2,500 videos and exclusives. Hollywood Previews CD-ROM iMagazine has proven
to be an effective marketing tool for hundreds of businesses, driving
traffic to web sites through the strategic placement of web-links, cross
promotion of content and exciting user opt-in opportunities."
Walkinshaw added, "By partnering with Frazier-Griffiths and Associates,
Hollywood Previews gains a strong voice in the advertising sales world
through which major brands and advertisers can become engaged at a local or
national level with the Hollywood Previews brand. We look forward to
working with Frazier Griffiths to expand our brand presence in these 11 new
markets, which will also greatly enhance the traffic to HollywoodPreviews.com Web
network."
The latest version of the CD-ROM includes an enhanced user interface to
generate higher screen views and better display advertising and content.
Included on the CD is iMedia's
proprietary campaign management tool, iReporting, which when connected to a
broadband Internet connection, provides a variety of user data, including
how many times the CD was viewed and for how long, what content was
popular, and what links and advertisements were clicked.
"The combination of iMedia's dynamic interactive content and the sales and
marketing expertise of Frazier Griffiths will provide these markets with a
very unique advertising opportunity," said Gordon Griffiths, principal,
Frazier Griffiths. "The newspaper delivery method has achieved high open
rates and will provide sponsors with an effective marketing platform and
proven ROI on their advertising dollar. We are excited about this
partnership and eager to capitalize on the unique capabilities and content
provided by Hollywood
Previews."
About iMedia International, Inc.
iMedia International (PINKSHEETS : IMED ) is an interactive content solutions
company focused on syndicating general entertainment content and producing
custom CD-ROM solutions featuring the company's proprietary campaign
management system, iReporting™. iMedia syndicates its content to
publishers around the world seeking high value, low cost general
entertainment category content. Publishers use either iMedia's flagship
product, Hollywood Previews, a hosted, managed solution, or they purchase
direct content feeds to capture a share of the multi-billion dollar online
and mobile advertising markets. iMedia's Digital Direct business leverages
the company's entertainment content development and distribution experience
to help large organizations reach customers with measurable, interactive
CD-ROM-based marketing programs. The company's Digital Direct customers
include, American Express, Chrysler, Fox Entertainment, General Motors,
Mazda, NBC Entertainment, Wynn Hotel, The Los Angeles Dodgers, and many
more Fortune 500 companies. For more information on iMedia International,
visit www.imedia-us.com.
Forward-Looking Statements
The information in this news release includes certain forward-looking
statements that are based upon assumptions that in the future may prove not
to have been accurate and are subject to significant risks and
uncertainties, including statements regarding the future financial
performance of the Company. Although the Company believes that the
expectations reflected in its forward-looking statements are reasonable, it
can give no assurance that such expectations or any of its forward-looking
statements will prove to be correct. Factors that could cause results to
differ include, but are not limited to, successful performance of internal
plans, product development and acceptance, the impact of competitive
services and pricing, general economic risks and uncertainties, and various
other information detailed from time to time in the Company's filings with
the United States Securities and Exchange Commission. The Company
undertakes no obligation to publicly revise these forward-looking
statements to reflect events or circumstances that arise after the date
thereof. Please refer to the reports previously filed by the company with
the SEC at http://www.sec.gov.