Contact Information: Press Contacts: Alexandra McDougald Young & Associates for Localeze 202-291-2928 alexandram@yapr.com
Local Search Veteran David Dague Selected to Lead Localeze Marketing Expansion
Former Innovectra and Verizon Information Services Executive to Drive Integrated Customer Acquisition and Retention Marketing Strategies
| Source: Localeze
VIENNA, VA--(Marketwire - April 9, 2008) - Localeze, the leading expert on local search
engine business content management, today announced the appointment of
David Dague as vice president, marketing. Dague, an advertising and local
search media marketing veteran, will set the strategic marketing vision and
oversee the execution of integrated marketing initiatives supporting
content distribution and acquisition, channel strategies and product
marketing for Localeze.
Under his leadership, Localeze will launch integrated communication
programs to deepen relationships with current and new customers, provide
market-facing product packaging and delivery mechanisms and implement a
robust channel strategy infrastructure for the organization.
"Dave's rich experience in local media and online search made him an
obvious choice to rapidly expand Localeze marketing efforts," said Jeff
Beard, Localeze president. "He will play a central role in defining and
reinforcing our position as a market leader and 'trusted source' for local
search engine business content management services."
Dague comes to Localeze with a long career in advertising media,
information technology and telecommunications marketing, giving him unique
insight into the evolution of local advertising media and the resulting
need to bridge local consumers and businesses online.
"Built on a powerful, dynamic database of local business content and
proprietary optimization tools, Localeze is well positioned to capitalize
on the exploding local search engine marketplace," Dague said. "Its unique
focus on broad online content distribution, coupled with a
direct-to-local-business content acquisition strategy made joining the
Localeze team a very compelling professional choice."
Prior to Localeze, Dague was vice president of marketing and business
development for Innovectra Corporation where he led strategic and tactical
marketing programs and served as general manager for LeadStream, the
company's paid-search local business lead generation service.
Previously, he served as vice president of marketing for both Tachyon
Networks and Sentori, Inc., and before that was the director of marketing
for the global software products division of American Management Systems,
Inc. (AMS), and he spent over eleven years in various strategic marketing
management roles at Verizon Information Services, Inc. Dague has also
served as an adjunct professor at the undergraduate college level in the
fields of advertising and marketing.
About Localeze
Localeze is the leading expert on local search engine business content
management. We help businesses, marketers and distributors cash in on the
1.7 billion local searches users make every month by bringing buyers and
sellers together. Businesses rely on Localeze to collect, enhance and
distribute their rich information online, while local search engines trust
Localeze to deliver the broadest, richest, most accurate content to their
users. Localeze, a wholly owned subsidiary of TARGUSinfo, is a privately
held company headquartered in Vienna, Virginia. For more information, visit
www.localeze.com.