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EarthLite(R) Announces New Plant-A-Tree Partnership to Grow Existing Corporate Environmental Sustainability Program
New Partnership With American Forests(R) Continues Effort to Reduce EarthLite's Carbon Footprint and Improve the Environment
| Source: EarthLite Massage Tables
VISTA, CA--(Marketwire - April 9, 2008) - EarthLite (www.earthlite.com), an industry leader
in corporate environmental sustainability, expands its Plant-A-Tree
initiative by partnering with American Forests' Global ReLeaf® Campaign
(www.americanforests.org). Global ReLeaf is American Forests' education
and action program that helps individuals, organizations, agencies and
corporations improve the local and global environment by planting and
caring for trees.
Plant-A-Tree programs are responsible for eliminating hundreds of thousands
of pounds of carbon dioxide (CO2) out of the atmosphere each year. One
acre of trees will offset the CO2 emissions of one vehicle from US highways
for a year*. "Everyone can have a significant positive impact on the
environment by participating in Plant-A-Tree program sponsorships," says
Jim Chenevey, CEO of EarthLite. "It is refreshing to see other companies
starting to value and incorporate eco-friendly policies as well."
"Since the program's creation in 1988, Global ReLeaf has supported
plantings of over 25 million trees worldwide," said Deborah Gangloff,
Executive Director of American Forests. "We are pleased with our new
partnership with EarthLite and their commitment to the environment."
EarthLite's Plant-A-Tree initiative is part of the company's five core
"Guiding Principles" to be earth friendly. "We will honor our company's
commitment to show respect for nature and maintain environmental integrity
by planting a tree for every massage and spa table sold," continued
Chenevey. "We are very proud of our heritage as an environmentally
responsible company and our partnership with American Forests is a natural
extension of our existing Earth Friendly Guiding Principle.
EarthLite's long history of environmental and social consciousness started
at the inception of the company over 20 years ago. Guiding Principles
including Earth Friendly and Global Responsibility are the company's core
competencies demanded in every product developed and sold from EarthLite
and its affiliates. Extensive recycling programs, energy conservation,
sustainable material sources, water based lacquers and glues, CFC-free
cushioning systems and eco-friendly 100% PU Natursoft® vinyl (PVC-free)
are just a few of the programs that define the company's commitment to the
environment, to its customers and to its employees.
American Forests joins EarthLite's growing plant-a-tree partnerships which
include Sustainable Harvest and Trees for the Future.
American Forests (www.americanforests.org) works to protect, restore and
enhance the natural capital of trees and forests. Healthy forests filter
water, remove air pollution, sequester carbon and provide home for
wildlife. Through community-based initiatives, they help people understand
the many values of trees and restore forest ecosystems in urban and rural
areas. Their work encompasses tree planting, urban forestry, environmental
education and community-based forestry.
Sustainable Harvest International (SHI) (www.sustainableharvest.org) is
building a global network of local partners working toward environmental,
economic and social sustainability. SHI facilitates long-term
collaboration among trained local staff, farmers and communities to
implement sustainable land-use practices that alleviate poverty by
restoring ecological stability.
Trees for the Future (www.plant-trees.org) has helped thousands of
worldwide improve their livelihood and their environment by planting nearly
50 million trees since 1989. It is calculated that these trees remove
approximately one million tons of CO2 from the atmosphere each year.
Through seed distribution, agroforestry training, and local country
programs, they have empowered rural groups to restore tree cover and
sustainable productive life to over 25,000 acres of land that had
previously been degraded and abandoned. The trees offer food, fodder, fuel
and medicine for the farmers as well as shade, fertilizer and biodiversity
for the landscape.
EarthLite is headquartered in Vista, California with operations on three
continents. EarthLite and its affiliates are one of the oldest and largest
spa and massage table manufacturer in the world. EarthLite maintains an
unwavering commitment to making exceptional quality products and to
eco-friendly sustainability.
*Source: American Forests Carbon Calculator