Contact Information: Contact Information: Rick Ramos Vice President of Marketing (816) 777-1182
Adknowledge Opens Up AdStation.com PPC Affiliate Network to the Public
| Source: Adknowledge
KANSAS CITY, MO--(Marketwire - April 15, 2008) - Adknowledge announced today at Ad:tech San
Francisco its public release of AdStation.com, a PPC affiliate network
that, until now, was only available by private invitation. AdStation is a
unique affiliate network that allows publishers to select offers in two
different ways. AdStation Express works similar to traditional affiliate
networks by allowing publishers to select individual offers from over 5,000
campaigns. The creatives for these campaigns have all been created
in-house by Adknowledge and are unique to AdStation. Alternatively,
publishers can choose to use AdStation Integrated, a simple-to-install API
that uses Adknowledge's exclusive behavioral targeting technology to
automatically select and deliver advertisements. This tool fully automates
the selection, delivery and targeting of ads and can dramatically increase
the ROI over traditional affiliate networks.
"Since 2003, we have been perfecting our behavioral targeting technologies
to deliver the most relevant ads possible to end users. Up until now,
access to these technologies was available by invitation only to select
publishers," said Mike Fitzgerald, General Manager of the Adknowledge
Affiliate Network. "We have now opened up our system to allow anyone to
apply to become an affiliate and access these cutting edge tools. Our
publishers have seen dramatic increases in their eCPM when implementing our
API and up to a 50% increase in ROI. Furthermore, the automation provided
by our API can considerably free up the amount of time needed in selecting
and trafficking affiliate offers. For example, one of our publishers has
reported to us that we have saved their company over 20 man-hours per week.
We are very excited to roll out our technologies to the public for all
affiliates to access."
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality
clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com, a
multi-channel behavioral targeting ad network in which advertisers
seamlessly bid for traffic in display, email and smaller search engines.
Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally,
publishers can display advertisements by integrating the AdStation® product
line of solutions with their website, email list, or search engine, for
more information visit; www.AdStation.com. For more information about
Adknowledge, please visit us at www.Adknowledge.com.