Contact Information: Media Contacts: Diane Rumbaugh Rumbaugh Public Relations 805-493-2877 Lynda D'Angelo Curves Eagle Rock/Curves Glendale 323-259-5800 Michelle DeLiema Curves/Laguna Hills 949-420-0240 Kim Jefferson Curves/Sherman Oaks 818-571-5030 Katie Unrue Curves/Rancho Cucamonga West 909-948-5953
LOS ANGELES, CA--(Marketwire - April 17, 2008) - Hundreds of Curves women's fitness centers in the
Southern California have installed state-of-the-art "smart" equipment that
gives users instant analysis and feedback during workouts.
Imagine having the world's most advanced fitness coach at your disposal.
This coach customizes workouts based on your body structure and endurance
and adjusts each exercise machine's intensity based on your recent
progression or regression. This coach monitors your energy level and range
of motion continuously to ensure you are achieving your personal potential.
Then the coach automatically computes your workout data to produce a
progress report, including the number of calories you burned and 3-D
anatomical diagrams to show which muscles you've worked and how
successfully.
That is the role of the CurvesSmart, a new technology that offers a
precision designed workout, moment-to-moment feedback and progress reports
to keep members motivated while they work out. Local Curves are among the
first in the nation to feature the equipment.
"Our members are completely thrilled with the moment-to-moment feedback,"
says Lynda D'Angelo, who owns Curves centers in Glendale (1010 Glendale
Ave.) and Eagle Rock (4870 Eagle Rock Blvd.). "The whole club is energized,
working harder, burning more calories. We are able to directly focus on the
weaker areas of our body while still conditioning the body as a whole. At
the end of each workout, members are jazzed to see just how many
calories they burned. For those with injuries it makes it easier to target
the muscles around their injury to prevent further injury."
After a member's personalized profile is determined by a Curves staff
member, the member uses a CurvesSmart ID Tag that is electronically
recognized by the monitor at each Curves workout station. It automatically
retrieves the member's workout profile.
The smart monitors indicate: whether her heart rate is in the target range;
whether the member is achieving her target intensity level; the range of
motion for each repetition; and the number of repetitions. Following the
workout, the system produces a progress report that allows the member to
see, instantly and in quantifiable terms, her strengths and weaknesses.
"Even long-time members (and we've been open six years) can't believe how
much better a workout they are getting," says Stacey Park, owner of Curves
in Duarte (1159 E. Huntington Dr.). "In just the one month we have had the
technology, our members said they've never worked out so hard and gotten
such positive results so fast."
For a Curves location, go to www.lacountycurves.com/ (Los Angeles area),
www.inlandempirecurves.com (Inland Empire), www.occurves.com/ (Orange
County), www.valleycurves.com, 877-97-CURVE (San Fernando Valley) or call
877-772-2287.
Media Note: The media is invited to visit a Curves in their area for a
demonstration of the new Smart technology on Tuesday & Wednesday, April 22
& 23. Male and female reporters welcome. Contact Diane Rumbaugh,
805-493-2877, rumbaugh@earthlink.net, for a Curves nearest you.
