WOODLAND HILLS, Calif., April 17, 2008 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO), a fully integrated developer, manufacturer and marketer of nutritional supplements and drug actives in a patented edible film strip delivery system, announced today the distribution and sale of its Enlyten(r) SportStrips(tm) (http://enlytenstrips.com) in Japan through a distribution arrangement with Suzusho Ltd. and one of its affiliates, Yuco, Inc., that specializes in health and sports-related product sales.
Yuco opened with a limited launch of Enlyten SportStrips Japan (http://www.enlyten.jp) on March 3, 2008, using its extensive contacts in the sports market in Japan, including Japan's first professional international rugby referee, Mr. Taizo Hirabayashi, the Japanese national rugby team, cooperative rugby teams, professional basketball teams, badminton players, cycle road race teams, triathletes, and track and field athletes including Olympic hopefuls. Yuco intends to significantly increase distribution in Japan over the coming months to include other distribution sources. Also being negotiated are deals to sell Enlyten SportStrips to Japanese soccer teams, futsal teams, baseball teams, hot yoga facilities, fitness clubs and sport stores.
"Yuco is deliberately choosing markets to develop the Enlyten brand and is very optimistic about the acceptance of the SportStrip product in Japan and the growth of that market in 2008 and beyond," stated Shigeru Motoda, Director of Yuco.
To date, Yuco has ordered $50,000 of SportStrips which have been selling well and intends to add additional edible film products in Japan this summer, including Enlyten's PediaStrips.
"'This is it' was my first impression when Enlyten SportStrips were introduced to me. Though acknowledgement and importance of electrolyte products is not yet well understood among most Japanese, I feel certain Enlyten SportStrips will be a great hit in Japan. We are taking the same strategy as HealthSport did in the U.S., which is to begin the introduction of Enlyten SportStrips to elite athletes at first and then moving to the broader market. After some limited distribution to elite athletes in Japan, we are now very excited to receive inquiries from many kinds of sports teams, as well as major sports publications," said Mr. Motoda.
About Yuco, Inc.
Yuco, Inc. (http://www.yuco.co.jp) started as an import trade research company for U.S.-made products since 1980. Yuco, Inc. has offered test marketing, sales, and distribution in Japan for numerous U.S.-made products. The company has been focusing on health and sports categories for the past several years.
About Suzusho Ltd.
Suzusho Ltd. (http://www.suzusho.co.jp) (founded in 1919) is a leading importer in Japan of a wide variety of quality food products from all over the world. Headquartered in Tokyo, Japan, Suzusho markets its products through numerous sales channels, including major department stores, supermarkets, specialty stores, convenience store chains, and grocery stores. Suzusho's customers include most of the largest retailers and distributors in Japan in each of these sales channels.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns three subsidiaries -- Enlyten, Inc., InnoZen, Inc. and Cooley Nutraceuticals, Inc. Enlyten (http://www.enlytenstrips.com) was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently available on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips.
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.