The Rogers Group Named Agency of Record for iGo(R) Mobile Electronic Accessories
| Source: The Rogers Group
LOS ANGELES, CA--(Marketwire - April 28, 2008) - Mobility Electronics Inc. (NASDAQ : MOBE )
(iGo®), a leading provider of innovative solutions for the mobile
electronics industry, announced it has selected The Rogers Group as its
public relations agency of record. The agency has been tasked with
implementing consumer and trade public relations programs for iGo's current
product offerings as well as its new innovative solutions through an
aggressive traditional and online media relations campaign.
Leveraging the company's patented tip technology, iGo adapters enable users
to power and charge hundreds of brands and thousands of models of mobile
devices. iGo's full line of branded universal power adapters for portable
computers and mobile electronic devices include 90% of all mobile phones,
Bluetooth® accessories, PDAs, MP3 players/iPods, digital cameras, GPS
devices and more, which eliminates the extra weight and jumbling of power
cords associated with carrying multiple chargers.
"The Rogers Group is a natural choice for iGo because of its strategic
vision and significant success in a wide range of traditional and new media
markets," said Mike Heil, president and chief executive officer of Mobility
Electronics. "The Rogers Group's experience and understanding of the
consumer market will help us to deliver the message that iGo products help
today's electronic device users handle all of their power needs with ease
and mobility."
One of the largest public relations and strategic communications firms on
the West Coast, The Rogers Group will strategically highlight iGo's
products by tapping into consumers' emotional hot buttons with targeted on
and offline media relations campaigns.
About The Rogers Group
The Rogers Group (www.rogerspr.com) provides a full range of strategic
communications to business, government and non-profit organizations. Based
in Los Angeles, The Rogers Group is one of the largest independent public
relations/public affairs firms in the country.
About Mobility Electronics
Mobility Electronics Inc., founded in 1995 and based in Scottsdale,
Arizona, develops and markets universal power adapters for portable
computers and universal chargers for low-power devices such as mobile
phones, Bluetooth® headsets, smartphones/PDAs, MP3 players, portable
gaming devices, digital cameras and more. Mobile Electronics is dedicated
to providing the most innovative and streamlined mobile solutions based
upon the Company's patented, cutting-edge technology. NASDAQ Symbol: MOBE